This is news to me but did you know that Google Maps shows you what businesses occupy a given address? Here's a list of firms that are in my office building. As I ride the elevator I have always wonde...
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On Tuesday, October 7 a group of Edelman digital experts from around the world participated in a free webinar called All Social Media is Local. The event, which lasts about an hour and is now archived...
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In case you missed it, iMedia Connection yesterday posted an interview with me on the changing nature of public relations. The big topic we covered is strategy. Too many people in the industry still t...
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Later this afternoon I will be speaking at Search Engine Marketing Expo on Ethical Social Media Marketing. Below is the full text of my planned remarks. I look forward to hearing your feedback on this...
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Friends, Romans, countrymen, followers, page views, in-bound links, share of voice, unique visitors and subscribers. These are just some of the more common ways serious content creators (and those who...
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The following is also my column in next week's Advertising Age.Gloom and doom are everywhere thisfall. So I am not going to perpetuate it. Instead, I see the globaleconomic meltdown finally kicking th...
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The economy is the story of the year. And although Congress is poised to pass a $700 billion bailout of the banking industry, we're not out of the woods. Many feel that a deep global recession is immi...
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Personal knowledge management is becoming one of the most critical skills that information workers like journalists, marketers and PR pros need to succeed today. Specifically, I am talking about the e...
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I love Google Docs, but this is just wrong. In a seemingly innocent blog post running down new features for back to school, Google now says they let you search for images off the web via your document...
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Google isn't exactly known as the most transparent company in theworld, but they're light years ahead of Apple - a company that in someways they share a kinship with when it comes to their reputationf...
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A news story from 2002 about United Airlines filing for bankruptcytripped up investors yesterday when it re-appeared on Google News, Barry Schwartz reports. The Google News team follows with their own...
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@acarvin tweet on CNN by Steve Garfield on FlickrIf you haven't been watching CNN on the weekends you've been missing out. CNN anchor Rick Sanchez has been increasingly using Twitter to engage viewers...
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Social networking is on fire. eMarketer predicts that in the US the category will reach 44.3% of Internet users by year's end. According to Google Insights, related searches are up 3,000% over the las...
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The following is also my column in next week's AdAge...The dirty little secret in the blogosphere is that bloggers get free books - and lots of them. Often they show up without anyone asking. Most of ...
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Philipp Lenssen has long been one of my favorite bloggers. He co-authors one of the best blogs on Google, which is also one of my obsessions. Today he scored a big scoop. Google's long awaited web bro...
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In June Edelman, my employer, and PRWeek held a two-day summit on the changing media landscape and its affect on business and education. More than 90 people participated. Recently we published a paper...
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Over the last few months I have been blogging a lot less than I really would like to. I have so much I want to say here and often so little time to write thoughtful essays. There are weeks I get on bl...
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Next month I am going to the Blogworld Expo in Conference in Las Vegas. I was slated to be the lunchtime keynote on Friday, September 19 but, happily, there's been a change in plans. I am now going to...
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I was just contacted by a reporter who is working on a story about Adjix, a new service that conceivably gives everyone on Twitter a way to make money for tweeting. It could be a smash hit, but it's g...
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This video response is brilliant marketing on the part of Electronic Arts and Tiger Woods. A fan posted on YouTube that it's possible for Woods to hit a golf ball in Tiger Woods 08 while walking on wa...
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