Let me guess, when it comes to your small business, you hate selling. Just the idea of it makes your stomach turn a bit. It seems dishonest and dirty. And youve convinced yourself that its pretty much...
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George Bernard Shaw once said:The reasonable man adapts himself to the conditions that surround him The unreasonable man adapts surrounding conditions to himself All progress depends on the unreasonab...
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As small business owners, we tend to make things so much more complex than they need to be. Think about it. If you run a small business, where do you usually put the majority of your focus? Marketing?...
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Want to learn how to write with confidence? Well my friend and fellow blogger, Joanna Young, is back! Whered she go? Well, first she moved her blog from TypePad to WordPress - a move that I fully supp...
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Running is a small business is as much an art as it is a skill - perhaps even more so. Certainly you can approach your business as though its a set of skills you learn and then implement. Yet Ive foun...
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Ive always been a do-it-yourselfer. Ive taught myself a great many things by taking this attitude. When I bought my first house, I completely gutted it - down to the timbers in most rooms. In other pl...
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Is it really possible to create a viral marketing effect? Sure, its possible to create a viral marketing strategy. And its certainly possible to know what viral marketing is and, theoretically, how to...
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We all want to talk about success in our small business, dont we? How we overcame this obstacle to come out the other end successful. Or how we fought for our vision to create the business we want. Th...
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Is your business feeling the crunch of a slow economy? Last week a client of mine, Kim (name changed to protect the innocent) told me that her business had slowed almost 40% over the past 18 months. A...
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Word-of-mouth is certainly the most powerful form of marketing. You know how it works, you find some amazing product or use some stupendous service and you cant help but tell people about it. Its as t...
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Simply put - no, they dont! Your audience doesnt care a lick about what you do. Theyre too busy caring a lick about what they do, what they need and what theyre interested in. Its likely youre not eve...
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I have a friend, Larry, whos a pretty amazing woodworker. Larry apprenticed with a woodworker in Seattle for seven years and then struck out on his own. As Larry had an eye for detail the master woodw...
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Owning and operating a small business is pretty easy, in all honesty. Think about it for a second: you find something you do well and offer it to people who you believe need it. Thats it. Thats all yo...
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Im certain that you market your business. But, do you advertise your business? Ive heard so many web-based small business owners do their best to avoid using the word advertise that Ive begun to wonde...
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Is your business creating a community that people want to be a part of? Among the mass of things that you need to consider in running a small business on the web, this question is seldom asked. We spe...
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Is choice a good thing? Walk through any supermarket here in the U.S and youll find tons of choices. Want a simple can of soup, you have to wade through 15 different brands of chicken noodle. Or tooth...
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People want what you know! They want your stories, your perspectives, your perceptions and your ideas. And in some cases they want your help or they want to learn how to do what you know. Either way, ...
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Before he passed, my grandfather used to teach me many things - about sports, about nature, about gardening, and about life. He was a very learned man who at one point read every volume of the Encyclo...
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If you run a small business youre likely making decisions all the time. If its not what product to develop its where to publicize your business. Or perhaps youre considering hiring a virtual assistant...
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People ask me all the time how do I grow my business? The answer is always quite simple, really. So simple that it can be answered in one word - change. Albert Einstein defined insanity as doing the s...
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