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Website:http://www.emarketer.com/
eMarketer is "The First Place to Look" for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 3,000 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world.
With eMarketer, you understand the growth and impact of the Internet. Plus, you stay ahead of the curve on new trends such as blogs, social networking, podcasting, mobile marketing, and many others that are profoundly affecting the business landscape.
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MARCH 3, 2009 The “Three Screens” rule.In the early 1980s the chant was, “I want my MTV!” Now viewers just want their video—any way they can get it. According to the “AM/M2 Three Screen Report,” from Nielsen, use of television, Internet and mobile devices hit record levels in Q4 2008, when the average US viewer watched more than 151 hours of television per month. In addition, Internet viewers also...
03-04
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kaylazhou
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Emarketer.com
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MARCH 3, 2009 Sales are slo-o-o-owing… Unlike in preceding years, business-to-consumer (B2C) e-commerce growth got sluggish in 2008. Looking specifically at retail e-commerce, comScore found that sales grew by only 6% in 2008, the lowest rate since the dot-com crash in 2003. Of the total $221 billion in B2C online sales last year, $130 billion were retail e-commerce sales. The rest were travel sal...
03-04
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kaylazhou
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Emarketer.com
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MARCH 3, 2009 Sales are slo-o-o-owing… Unlike in preceding years, business-to-consumer (B2C) e-commerce growth got sluggish in 2008. Looking specifically at retail e-commerce, comScore found that sales grew by only 6% in 2008, the lowest rate since the dot-com crash in 2003. Of the total $221 billion in B2C online sales last year, $130 billion were retail e-commerce sales. The rest were travel sal...
03-04
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kaylazhou
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Emarketer.com
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MARCH 4, 2009 Looking for a job?It has gotten to the point where the financial turmoil offline is actually changing Americans’ search behavior online. “Search engines are now woven so deeply into the fabric of daily life that it’s no surprise when people’s hopes and fears are reflected in what they search for,” said David Hallerman, senior analyst at eMarketer. “One could likely predict popular se...
03-04
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kaylazhou
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Emarketer.com
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MARCH 4, 2009 The pods have arrived.Podcasting was born of the collision between social media and the iPod. Or, as Wired described it in a March 2005 article, “the bastard offspring of the blog and the Apple MP3 player.” Back then podcasting was the domain of a few tech aficionados who saw it as a cheap and easy outlet to broadcast their views. All they needed was a microphone, some off-the-shelf ...
03-04
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kaylazhou
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