专题介绍
TopRank's internet marketing blog on the intersection of digital PR, social and search engine marketing.
Since December 2003, TopRank’s Online Marketing Blog has provided insights, resources and commentary on a range of digital marketing and public relations topics including:
- Search engine marketing and optimization
- Social media marketing
- Business blogging and marketing
- Online public relations
最新原文
Online Marketing Blog
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Its safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email. Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a certain over-optimism about what the social web can do for a companys bot...
06-21
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Online Marketing Blog
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54 Billion. Thats what Forrester Research predicts for US B2B Social Media Marketing spending by 2014. As a living example of a B2B company that fully leverages blogging and social media in our online marketing, TopRank Marketing has a lot of first-hand insight that we can share with clients. I know there are many B2B marketers that are uncertain about their place on the social web and over 6 1/2 ...
06-21
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Online Marketing Blog
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One of the biggest fears for web site owners that have long relied on search traffic for new business is a sudden drop in search engine rankings. Some webmasters are experiencing this very situation as a result of Googles recent Mayday update (Matt Cutts video). In most cases, it takes a lot for a tenured web site to mess up its search visibility. In other situations, it doesnt take much at all....
06-21
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Online Marketing Blog
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Maile Ohye, Senior Developer Programs Engineer, Google delivered the morning keynote on day two of Search Engine Strategies Toronto. Maile discussed Googles approach to helping site owners and shared answers to burning questions from the moderator and audience. The format was a Q&A, and the following is a summary of the best questions and answers from the session. How did you get to Google? I...
06-12
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Online Marketing Blog
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Images as an asset for organic search results and search engine optimization are often overlooked. Images can drive traffic through image search as well as inclusion in universal search results. There are actually several dimensions to image optimization that involves better placement in search results, optimization for user experience and in some cases, optimization for easier sharing of images ...
06-12
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