专题介绍
TopRank's internet marketing blog on the intersection of digital PR, social and search engine marketing.
Since December 2003, TopRank’s Online Marketing Blog has provided insights, resources and commentary on a range of digital marketing and public relations topics including:
- Search engine marketing and optimization
- Social media marketing
- Business blogging and marketing
- Online public relations
最新原文
Online Marketing Blog
--
SEO for Flash – is it a reality yet? One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a sites content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML text to copy. According to the Opera (browser) developer center, somewhere between 30% and 40% ...
11-20
点击查看全文
Online Marketing Blog
--
I noticed someone using Google suggest in another story today (honestly forgot where) and thought Id see what Google thinks about social media. Then I tried SEO. Not surprising. Funniest of all, considering Googles business model, was advertising.Pretty telling when you think about it. Of course this isnt what Google really thinks about social media, its Googles response to search queries and effo...
11-19
点击查看全文
Online Marketing Blog
--
Its a people driven economy stupid and Online word of mouth has made many traditional marketing strategies obsolete.Those are powerful words and central to the theme in Socialnomics by Erik Qualman, Global VP for Online Marketing for EF Educatio, the worlds largest private educator. I appreciate Eriks characterization because its how Ive viewed social media since our digital marketing & PR age...
11-18
点击查看全文
Online Marketing Blog
--
Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter. The social web is far more than just Twitter, and if Twitter is the extent of your ...
11-17
点击查看全文
Online Marketing Blog
--
Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility. Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into opportunities and maximize their organic ...
11-13
点击查看全文