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Add links when people cut and paste your content with Tynt

Blogstorm SEO blog -- Ive just discovered an amazing service called Tynt being used on the Daily Mail website and cant understand how I missed it before. What Tynt does is use a neat piece of JavaScript to add a link to any content that is cut & pasted from your website. Weve been using JavaScript to add links to images for years now (best script available here) but this is the first system Ive seen that adds the a... 11-23
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5 SEO Focussed Web Analytics Tools

Blogstorm SEO blog -- Most people at small to mid-size companies dont think too much about analytics and are happy to let Google Analytics do all their day to day reporting. We think Google Analytics is a great product but it shouldnt be the only tool you use. Below are some innovative web analytics tools built with SEO, conversion rate optimisation & social media in mind for you to try. BVLD Status BLVD is somewha... 11-22
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Playing with Google Analytics Intelligence

Blogstorm SEO blog -- Google Analytics has been adding loads of new features recently and in the last few days the Intelligence feature has finally been made live. This new feature allows you to see an overview of the major events happening on any particular day before segmenting the data to drill down further.You can also create alerts to warn you if your search traffic for a particular keyword drops by more than a ce... 11-21
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Google replaces URLs with breadcrumb links in search results

Blogstorm SEO blog -- Google has announced this morning that for certain queries they will be showing site hierarchies in the search results rather than URLs string. On first inspection I dont like the system because in all the examples Google has provided the keyword rich product URL is removed and replaced with a more generic category level keyword. For example this nice URL /spidersapien/ (in bold)gets replaced with... 11-18
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Page load speed may be in Google 2010 algorithm

Blogstorm SEO blog -- In a video interview for Web Pro News Matt Cutts has given a clear hint that page load speed will be a part of Googles algorithm next year. Page speed is already part of the AdWords quality score algorithm but until now its not directly been part of the main search algorithm. Weve always seen the effects of very slow hosting with poor crawl rates and a lack of deep indexing but Google has traditio... 11-17
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How Google News uses click data for rankings

Blogstorm SEO blog -- Over the last 6 months Google has been striding forwards with using click data for natural search and over the weekend we had confirmation that its being used for Google News stories as well. This makes total sense but its nice to hear it officially. Josh Cohen is the Senior Business Product Manager for Google News and he was recently interviewed by Eric Enge about various Google News issues inclu... 11-17
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Audit your site with the IIS SEO Toolkit

Blogstorm SEO blog -- Despite the IIS SEO Toolkit product being launched months ago its not really got the attention it deserves, I wasnt even aware of it until the A4u forum last month. The toolkit was developed by Microsoft and runs in a very similar way to the automated tools that the MSN team uses to continually audit their millions of content pages so its an ideal way to test large scale websites and also carry ou... 11-13
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Enterprise SEO with the new EPiServer SEO plugin

Blogstorm SEO blog -- Although Im a big fan of Wordpress & Interspire for smaller projects we use EPiServer a fair bit for enterprise level site builds. Licenses dont come cheap (its in the £10k+ range) but for large scale sites its one of the more robust content management systems available. Were in the middle of a fairly major site build using EPiServer at the moment and I spotted a new SEO plugin which only laun... 11-12
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Hacked

Blogstorm SEO blog -- On Monday I spotted a strange issue with Blogstorm that was causing the blog to be displayed 4 inches down the page. I suspected it was a browser issue or some kind of hack but the source code was totally clean and it was displaying the same in multiple browsers which was strange. After some investigation by one of our developers yesterday it turned out that the JavaScript file which powers the ta... 11-12
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News Corporation plans to remove sites from Google

Blogstorm SEO blog -- We already know that Rupert Murdoch is planning to launch a paid content strategy sometime next year but in a recent Sky News interview he went one step further and said that they would be blocking Google from indexing content from their websites. Some papers might do well by charging for content but surely charging for content and blocking Google is a step too far. How would people find the conte... 11-09
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Google Analytics adds advanced filters in content reports

Blogstorm SEO blog -- Yesterday Google added an Advanced Filters tool to the content reports allowing users to filter using a number of different parameters. The tool even supports regular expressions. The filter can be seen at the bottom of the keyword or content reports and allows you to drill down into the information in a much more intuitive way than the previous filtering options allowed, mainly because its no lon... 11-07
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Dealing with multiple phone numbers in Google Local

Blogstorm SEO blog -- Google Local has a different algorithm to the main Google search engine and requires different optimisation methods. The main ranking factors for Google Local include elements such as citations and customer reviews as well as the usual link factors and the expected address and geographical factors. There has been a lot of talk recently about using tracking numbers for businesses and the concerns a... 11-06
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Bulk verification in Google Local

Blogstorm SEO blog -- Weve been doing a lot of work with Google Local recently and have come across a lot of challenges. In the next few weeks were going to be covering some of the issues on the blog. Google allows businesses to add new listings or claim existing listings via the web interface but for businesses with thousands of locations thats not really possible. Luckily Google offers a bulk upload feature which all... 11-06
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Future Twitter trends

Blogstorm SEO blog -- It’s fair to say that we are now surfing the crest of the first great Twitter wave. Slight tweaks to the interface (the recent introduction of lists) don’t disguise the fact that growth in US user numbers has stalled. Multi-million dollar deals with Google and Bing, as well as translations (Spanish has just launched), will give the service a shot in the arm but its long-term future is somewhat of ... 11-05
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Google patent granted: Rank adjustments via click data

Blogstorm SEO blog -- Google has this week been granted a patent for adjusting search rankings based on click data for related queries. The patent, entitled Rank-adjusted content items, talks about the same types of query refinements we discussed earlier this month in the satisfaction rates post and in previous brand update analysis. In plain English the patent explains that Google may be counting the number of people ... 11-01
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Social search and Sidewiki – not game changing, but the game is changing

Blogstorm SEO blog -- PR industry bible PR Week caught up with the debate about Sidewiki this week. While it isn’t the best idea Google has come up with (the company needs to balance user experience with its business relationships) and is a serious headache for pharmaceutical companies, it isn’t all that bad and some reactions have been over the top. Sidewiki is a toolbar plug-in that users will have to download to see... 10-29
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Optimising for Google Social Search

Blogstorm SEO blog -- Google announced a new service yesterday called Social Search which shows search results from sites owned by the searchers online friends. Currently an opt-in service but widely expected to go live over the next few months it cements the need for brands to have a Twitter account, Facebook pagea decent blog.Data on a persons social circle is pulled from their contacts in Gmail, the people they foll... 10-27
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Viral videos – can you catch the bug twice?

Blogstorm SEO blog -- Everyone loves a good viral video and when successfully executed they can deliver a real boost for your brandspreading a message or just getting you mentioned and noticed. But can you replicate viral success time and again? The question came to mind when I heard that one of my favourite virals of recent times was getting a sequel. Jaime la Tour Commissioned by visitBlackpool to promote tourism, t... 10-23
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Analysing Bounce Rates & Satisfaction Rates

Blogstorm SEO blog -- Most people are in broad agreement that the brand update is about maximising satisfaction rates and making sure as many of your visitors find what they were looking for at your site rather than having to go to Google and search again. However some people are looking at satisfaction rates and thinking about bounce rates but they are a totally different thing. First of all lets look at how Google de... 10-23
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You ARE a Law Breaking Black Hat. Yes YOU!

Blogstorm SEO blog -- This new dilemma was highlighted to me yesterday as I tried to update my LinkedIn social profile to include my involvement with MajesticSEO. LinkedIns privacy statement is robust and reassuring, but they have a new beta section asking me to add details about my company. The number of employees section was a compulsory field. Now I am not especially precious about this data, but I serve many master... 10-23
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