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Thankful Wishes From Online Marketing Blog

Online Marketing Blog -- With Thanksgiving almost within reach, its hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunts chocolate pie and my grandmothers macaroni and cheese. But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to reflect on what we have to be grateful for. I, for one, realize I ha... 11-25
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3 Steps for Effectively Using Social Media For PR

Online Marketing Blog -- Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels.In that post I touched on the following key points:Authenticity/personality – the world and web crave it It scales – popular brands just get more popular Long-term storytelling – build a permission asset Leverage – digital PR is your social proo... 11-24
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SEO for Flash: 5 Tips and Best Practices

Online Marketing Blog -- SEO for Flash – is it a reality yet? One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a sites content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML text to copy. According to the Opera (browser) developer center, somewhere between 30% and 40% ... 11-20
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Google: Social Media is a Party, SEO is Bullsh*t, Advertising is Good For You

Online Marketing Blog -- I noticed someone using Google suggest in another story today (honestly forgot where) and thought Id see what Google thinks about social media. Then I tried SEO. Not surprising. Funniest of all, considering Googles business model, was advertising.Pretty telling when you think about it. Of course this isnt what Google really thinks about social media, its Googles response to search queries and effo... 11-19
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Book Review: Socialnomics by Erik Qualman

Online Marketing Blog -- Its a people driven economy stupid and Online word of mouth has made many traditional marketing strategies obsolete.Those are powerful words and central to the theme in Socialnomics by Erik Qualman, Global VP for Online Marketing for EF Educatio, the worlds largest private educator. I appreciate Eriks characterization because its how Ive viewed social media since our digital marketing & PR age... 11-18
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Why Use Social Media For Public Relations

Online Marketing Blog -- Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter. The social web is far more than just Twitter, and if Twitter is the extent of your ... 11-17
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5 SEO Tips for Online Retailers

Online Marketing Blog -- Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility. Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into opportunities and maximize their organic ... 11-13
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PubCon 2009:How Major Vegas Hotels Are Using Social Media

Online Marketing Blog -- From the perspective of some, it seems like Vegas was late to participate in social media (according to the PubCon panel description). However, the prominent brands on the strip have stepped up to the plate and are actively engaged in social web participation. They’re leveraging digital platforms for a variety of purposes – from customer service to promotion. This open-format panel at PubCon 2009... 11-12
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PubCon 2009:Zappos CEO Tony Hsieh Keynote

Online Marketing Blog -- Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer servicea potent digital marketing tool. Tony Hsieh, CEO of Zappos, kicked off day one of PubCon 2009 with a keynote on the importance of delivering happiness through service. Founded in 1999, Zappos has grown to 1,400 employees and is listed at #23 in Fortune Magazine’s “100 ... 11-11
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PRSA09: Discussing the PR Revolution

Online Marketing Blog -- If you have ever wanted to be a fly on the wall listening to experts talk about the convergence of PR and Social Media, heres your chance. PRSA brought together the following people to lend their thoughts about the PR (R)evolution: Moderator: Kami Watson from My PR Pro and Panelists: Deirdre Breakenridge from PFS Marketwyse, Ariel Hyatt of Ariel Publicity & CyberPR, Joseph Jaffe from Crayon a... 11-11
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PRSA09: Top 10 SEO Tips for Public Relations

Online Marketing Blog -- Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations. He started by explaining why SEO is/should be important to PR Professionals. In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whe... 11-11
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PRSA09: Social Media Measurement – Katie Paine on Establishing ROI

Online Marketing Blog -- The first day of the 2009 PRSA International Conference in San Diego kicked off general sessions today. One session Ive really been looking forward to was the one on social media measurement featuring Katie Paine of KDPaine & Partners. She started the audience off with some numbers, that we all might find useful:48% of respondents to a PRWeek study said that they were moving money from adverti... 11-10
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25 Link Building Tactics to Improve Blog Search Engine Rankings

Online Marketing Blog -- Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them. Good categorization and content is a start, but blogs as a SEO asset isnt likely unless they attract links. Not many businesses that start blogs have the patience to create great co... 11-08
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5 Tips for Effective Email Copywriting

Online Marketing Blog -- The quality of email content is one of the core factors in determining whether an email marketing campaign succeeds or fails. But successful email copywriting is an artrather than a sciencemaking it different from most other forms of business writing. To start out on the right path, consider these 5 tips for effective email copywriting: 1. Focus on the subject line. The subject line may be the sho... 11-07
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Reader Poll Winner: SEO Dojo for Best Paid Subscription SEM Community

Online Marketing Blog -- TopRank has been publishing the BIGLIST of SEM blogs since Jan 2007. Weve created other BIGLISTs of resources as well including the BIGLIST of 100+ Search Marketing Resources posted in October. The categories for that list of SEM resources includes books, conferences, newsletters, blogs, forums and many more. We decided it would be interesting to see which resources from that list our readers fel... 11-06
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How to Save Money on Social SEO Consulting

Online Marketing Blog -- Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment. While businesses decide to push or pull budgets, companies th... 11-04
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Pubcon Las Vegas 2009: Are You Ready?

Online Marketing Blog -- Another year in the Search Marketing world, another WebmasterWorld Pubcon in Las Vegas. Pubcon was one of the first search marketing conferences I attended and where I first met a number of highly talented SEOs in person. TopRanks Online Marketing Blog has been liveblogging the Pubcon conference since 2005 and includes a mix of content ranging from interviews with Pubcon owner Brett Tabke to Goog... 11-03
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TopRank’s SEO Halloween Costume Contest

Online Marketing Blog -- The TopRank team loves to have funfor holidays, on team outings, at conferences, etc. Because tomorrow is Halloween, a few members of the TopRank team decided to dress up for a costume contest. And its up to you to decide the winner! Winning includes at least $50 worth of coffee, so be sure to share this post and get your friends to vote too. Please vote on your favorite costume below. Safari Thom... 10-31
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5 Basic Tips for Video SEO

Online Marketing Blog -- If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing video SEO principles. These 5 basic tips for video SEO are a good starting point for marketers loo... 10-30
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Reader Poll: Best Paid Subscription SEM Communities

Online Marketing Blog -- We recently posted a list of over 100 resources our readers could leverage to learn more about marketing online through search. One of the categories was paid subscription SEM communities that offer training, forums and often times templates, forms and guides for implementing effective Search Marketing programs. A pioneer forum that has a paid channel in this area is the WebmasterWorld Supporters ... 10-28
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