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Andy Beal's Marketing Pilgrim

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These Are NOT Your Grandfather’s Google Search Ads

Andy Beal's Marketing Pilgrim -- News flash! Google makes a lot of cash on paid search ads. Phew. I couldn’t keep that ‘news’ in any longer. We are so used to that element of Google and the online space that it is really just viewed as a fact of life and not much else thought is given to it unless you are a PPC ‘guru’ (fyiif you actually use that terminology to describe yourself (others doing it TO you doesn’t count) just know th... 02:50
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Options for Newspapers in the New Media World Order

Andy Beal's Marketing Pilgrim -- I have spent a considerable amount of time in the past year watching the decline and fall of the newspaper empire. At times I have had a ‘you get what you pay for’ take on the situation while at others I find it sad that an important industry is in a rapid downward spiral. Now add to the mix the musings / rantings of Rupert Murdoch and his thought that he can revive his industry through his propos... 02:50
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Two Simple Tactics to Improve Your Online Review Scores

Andy Beal's Marketing Pilgrim -- In Radically Transparent, we talk about the importance of finding your centers of influence. This is particularly true when it comes to online review sites. Those that are unhappy with your products or services will find their way to an influential review site, without much difficulty. Those that love your service, tend to just accept that you met their expectations and move onthey rarely take the... 11-25
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LA Times Social Media Guidelines Lead to Much More

Andy Beal's Marketing Pilgrim -- The LA Times has updated their social media guidelines for their journalists and there is the usual ruckus about everyone being too restrictive. Originally written in March of this year the update makes sense since the 8 months or so that have passed since the first take is like a lifetime in the social media world. In fact, the real story here may be that the LA Times hasn’t taken a ‘set it and f... 11-25
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Ich bin ein Googler!

Andy Beal's Marketing Pilgrim -- At one point in time US President John F. Kennedy triumphantly declared “Ich bin ein Berliner!” in a speech to the German people. Now the debate rages on as to whether the president proclaimed he was a Berlin citizen or a donut but that’s for another blog. Today though we learn from TechCrunch Europe that Eric Schmidt from Google may need to head to Deutschland to proclaim that he is one of the go... 11-25
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Google Product Search: Give Me Cashback or Give Me Death!

Andy Beal's Marketing Pilgrim -- As I mentioned yesterday, I love Bings shopping engine. In no small part because I can earn some serious cashback. As long as I make sure Im getting the lowest price in the first place, the cashback makes it worth using Bing. So, Google Product Search can wave all the new fancy features in front of me that it wants, if I aint getting a kickback, I aint using Google! OK, maybe some of you arent qui... 11-25
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Twitter, IPO and Advertising

Andy Beal's Marketing Pilgrim -- Biz Stone, Twitter co-founder of Twitter was holding court for reporters in the UK and started to talk about all the things that Twitter followers obsess over including the big one: revenue. Stone said that an IPO is not OOTQ (out of the question) but it’s also not on the front burner. In fact, he said something that is the truth but comes off a little strange (possibly arrogant?) considering how ... 11-24
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Aol.

Andy Beal's Marketing Pilgrim -- I wanted to put the new rendering of the once iconic brand of America Online (AOL) as the headline just to see how it looks. It looks.weird. Below are some of the pictures from All Things Digital of how this new look will happen for the Aol. once it is officially cast overboard by the Time Warner mother ship. OK, so thrown overboard is bit harsh. How about pushed out the door with a resounding “Do... 11-24
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Trackur Now Monitors Virtually Everything Important to Your Brand

Andy Beal's Marketing Pilgrim -- One of the things thats been consistent about Trackurs social media monitoring since launch, is that it tracks around 90%+ of online media. You know, news, blogs, tweets, images, videos, etc. But, what about that other 10%? Well, we think weve shored that up, with the new option to submit your own RSS feed to Trackur. The new Custom Feeds option lets you upload any valid RSS feed and have Trackur ... 11-24
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Smart Move! Google Acquiring “Intelligent Display Advertising” Company Teracent

Andy Beal's Marketing Pilgrim -- Can you tell the difference between these two ads? Look closely: Well the one on the bottom just made the founders of Teracent, very, very rich! OK, thats not quite the same example that Google just gave over at the official blog, but it did announce that it plans to acquire Teracent. What does Teracent do? Teracents technology can pick and choose from literally thousands of creative elements of a... 11-24
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Why a Deal With News Corp Would Make Bing the Trader Joe’s of Search

Andy Beal's Marketing Pilgrim -- A confession. Sometimes I use Bing.com. Stop looking at me that way. I said I use Bing.com. I didnt say I enjoy it! In fact, I use Bing.com when Im shopping online and want to get the best price. Bing has a pretty cool shopping engine and I can get up to 10% cashback with its cashback program. See? I use Bing.com. The problem is, that use does not result in me using the search engine for any other... 11-23
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Poll: Will You UnFollow Those That Place Ads in Their Tweets?

Andy Beal's Marketing Pilgrim -- The above tweet ended a lively discussion I had with @Ed and a few others about the use of 3rd party ads in Twitter. Ive said before that I am open to the idea, although Ive not yet posted any ads to my Twitter feed. Anyway, as this week is going to be a little quietwhat with Thanksgiving coming upI thought Id publish a poll and see what your thoughts are on the subject.Will You UnFollow Those Tha... 11-23
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Google, the Butt of Toilet Humor

Andy Beal's Marketing Pilgrim -- Apparently Google is more than just the worlds most used search engine. Its also Super elastic, soft, smooth. Highly absorbent, for you always!Via The Huffington Post 11-22
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Cup of Joe: How Not To Go Viral and Look Like an Idiot

Andy Beal's Marketing Pilgrim -- (via) So, ever since I came back from Vegas, I have had a pretty bad head cold. But, I have been diligently applying my favorite remedy: Watching mindless YouTube videos! Seriously, it makes me feel better. I am not sure why, but I am sticking to it! One thing I have noticed is that the most popular videos have at least one of two things; authentic, original content, or very well polished and prod... 11-21
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Closed Captioning Brought to You by YouTube

Andy Beal's Marketing Pilgrim -- Google announced that closed captioning is coming to YouTube. Yeah, yeah, yeah, we know it was already there in many videos where the creators took the time to add the subtitles for the hearing- or speaker-impaired. But now, for selected participating partners (mainly universities), YouTube itself will be adding the captions. The captions will be machine generated and automatically timed to match ... 11-21
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Google Testing Permanent Sidebar

Andy Beal's Marketing Pilgrim -- Search Engine Land talks to Marissa Mayer about Google testing a new search interface among a select few users. The new interface uses a left-hand pane to display search options—but instead of being off by default, with a link to turn on the pane, the new search options will be on permanently, and Google will lose the top blue bar over its results.Other options, including results from other ... 11-21
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Woman Loses Benefits, In Part, Due to Facebook

Andy Beal's Marketing Pilgrim -- So I had to open my big mouth on my previous post today and say that Facebook is keeping its nose clean with regard to news as of late. I guess it still is despite this particular incident that happened to a woman living in our neighbor to the north, Canada. You remember Canada. The place where Facebook had to adhere to their privacy policies for threat of shutting them down? Well, I wonder how th... 11-21
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Where Marketing Pilgrim Leads, Google News Follows!

Andy Beal's Marketing Pilgrim -- Did you know that Marketing Pilgrim is more awesome than Google? Seriously! I can prove it! Google has just announced that Google News is now more mobile friendlymeaning it will recognize that youre viewing the site from your iPhone, Droid, etc, and serve you a page optimized for your phone. This new version provides the same richness and personalization on your phone as Google News provides on de... 11-21
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Facebook Is a Video Powerhouse As Well

Andy Beal's Marketing Pilgrim -- Facebook just keeps chuggin’ along doesn’t it? While everyone talks about the latest in this or that, the next greatest innovation in the next greatest thing since sliced bread and all the other fixings that go with Internet marketing and social media hype Facebook just gets results. Sure there are the occasional misfires on how they handle making changes in policies but in the end there is little... 11-21
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Ou Est La Twitter? La Twitter Et Voici!

Andy Beal's Marketing Pilgrim -- Quick, youre lost somewhere in France, its cold, dark, and all you have is your smartphone, a signal flair, CB radio, map, flashlight, French/English dictionary, and some french fries. What do you do? OK, first, eat the french friesyou look hungry. Then throw all that other stuff in a trash can, because all you need is your phone and Twitter! Two new Twitter services are rolling out, both will hel... 11-21
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