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Economy as Game

Electric Sheep Company -- The economy is on everyones mind right now. We design virtual economies here at ESC, so Ive been thinking about economics as a game. The RIDEMAKERZ Virtual Experience is in an early enough stage (its in closed beta right now) that we are still establishing the economy, and learning about how it will play out. So what makes an economy fun? Gambling is the first game that comes to mind. But lets ign...     2008
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Identity and teh internets

Electric Sheep Company -- Photo by Sharyn MorrowWho am I? Who are you? Who’s that guy?Questions we are answering at all times throughout our lives. Whether we intend to or not. Each action we take, however mundane, results in a display of who we are. Sane people take measures to manage their identity in the world through the choices they make when in public view. Celebrities may be known to us through the media created in ...     2008
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Google Deadly

Electric Sheep Company -- The many forms of Eric Rice from Lively, all doomed.As you probably already know, Google is shutting down its virtual world, Lively (very succinct notice here). This is tragic and disappointing.  Despite my negative review of Lively in its initial form, I am baffled.  After spending at least two years in largely secret development (making 16,000 options for hair!) it was given only 4.5 months betw...     2008
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eMarketer:Online Ad Spend Will Keep Growing

Electric Sheep Company -- Just over a week ago, Sibley posted his take on the economy and its impact on virtual worlds.     2008
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Virtual Recession - Whose Heading for the Door?

Electric Sheep Company -- It is as clear as it can be that a major recession is upon our economy.What is the likely effect on the virtual worlds industry?Its impossible to say, but here are my predictions, perhaps in increasingly speculative order.Id love to hear any other commentary.(Picture by Extra Ketchup.) 1.Elimination of at least 80% of Virtual World advertising, marketing, and sponsorship efforts. Other than a shor...     2008
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