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Economy as Game

Electric Sheep Company -- The economy is on everyones mind right now. We design virtual economies here at ESC, so Ive been thinking about economics as a game. The RIDEMAKERZ Virtual Experience is in an early enough stage (its in closed beta right now) that we are still establishing the economy, and learning about how it will play out. So what makes an economy fun? Gambling is the first game that comes to mind. But lets ign... 2008
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Identity and teh internets

Electric Sheep Company -- Photo by Sharyn MorrowWho am I? Who are you? Who’s that guy?Questions we are answering at all times throughout our lives. Whether we intend to or not. Each action we take, however mundane, results in a display of who we are. Sane people take measures to manage their identity in the world through the choices they make when in public view. Celebrities may be known to us through the media created in ... 2008
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Google Deadly

Electric Sheep Company -- The many forms of Eric Rice from Lively, all doomed.As you probably already know, Google is shutting down its virtual world, Lively (very succinct notice here). This is tragic and disappointing. Despite my negative review of Lively in its initial form, I am baffled. After spending at least two years in largely secret development (making 16,000 options for hair!) it was given only 4.5 months betw... 2008
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eMarketer:Online Ad Spend Will Keep Growing

Electric Sheep Company -- Just over a week ago, Sibley posted his take on the economy and its impact on virtual worlds. 2008
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Virtual Recession - Whose Heading for the Door?

Electric Sheep Company -- It is as clear as it can be that a major recession is upon our economy.What is the likely effect on the virtual worlds industry?Its impossible to say, but here are my predictions, perhaps in increasingly speculative order.Id love to hear any other commentary.(Picture by Extra Ketchup.) 1.Elimination of at least 80% of Virtual World advertising, marketing, and sponsorship efforts. Other than a shor... 2008
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Roadmap Keynote, Virtual Worlds Expo - London

Electric Sheep Company -- For those attending the upcoming Virtual Worlds London conference, put on by Chris Sherman and the team at Virtual Worlds News, I wanted to note that ESC CEO Sibley Verbeck will be presenting on Monday afternoon, October 20th, with folks from Intel, Samsung, ngi, and Digital Space. While in LA, the group presented the concept of the new roadmap effort, this time they will be presenting some great... 2008
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Ill Clan Premieres Tiny Nation Machinima

Electric Sheep Company -- I miss working with the Ill Clan gang of Frank, Paul, Kerria and Tom, and was thrilled to see their release of the short film Tiny Nation, a concept I enjoyed hearing about long ago and which I wondered would come to fruition. It is funny and wonderfully produced. Go check it out! And if you are in the market for machinima services, I cannot think of a more talented team. 2008
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Tiny Nation

Electric Sheep Company -- The ILL Clan has just released their latest machinima project. Looks like a lot of work went into this, and it really shows off their talent. They continue to innovate with great looking machinima. Check it out. 2008
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VWF 08 London: discussing virtual world ROI models

Electric Sheep Company -- Next Tuesday at 14:45 UK time, I will be giving a short but meaty presentation at the Virtual Worlds Forum in London. Topic: building financial models for your virtual world effort, and examining things like economic levers, and the many implementation and production costs that are often overlooked. I am going to be mostly focused on larger virtual world efforts, rather than marketing campaigns ... 2008
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WebFlock: Under the Hood

Electric Sheep Company -- Today I am pleased to introduce a guest poster, our talented product manager Mike DeBenedittis, to share some architectural background around WebFlock. Title: WebFlock: Under the Hood By: Mike DeBenedittis Date: 9/22/2008 People often ask whats under the hood of WebFlock. If youre curious grab a crescent wrench and Ill take you through the nuts and bolts. We first started down this path in Fall 20... 2008
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What has killed the Virtual Worlds industry before…

Electric Sheep Company -- The following was presented as a part of a keynote at the Virtual Worlds Expo in September, 2008 in LA Good Morning. [some quick references to the crowd’s lack of screaming and flag waving, which I is a serious disappointment compared to all the speaches being given these days at the political conventions.] If I did have the skills of a political party leader, I would be using them all now in the ... 2008
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Spore is F***ing Wierd!

Electric Sheep Company -- I havent finished playing Spore yet, and I tend to take a long time playing games, so I dont expect to finish it anytime soon, but I just had to write a small review of what Ive experienced in my first 4 or 5 hours of play. This is probably the most bizarre game Ive ever played, and its truly amazing to me that it even exists. Who other than Will Wright could suggest designing a game in which a ma... 2008
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Avatar density in virtual spaces

Electric Sheep Company -- Over the last few weeks, Ive been asking researchers and industry experts, What is the ideal number of avatars collaborating in a space? I thought I would share the initial feedback and pose the question to all of you here while I continue to research. When virtual spaces are used for performing tasks in collaborative settings, there seems to be a consensus among the people Ive talked to that effe... 2008
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Virtual Worlds Conference - Los Angeles, Sept 3-4, 2008

Electric Sheep Company -- Next Wednesday kicks off the Virtual Worlds Conference in Los Angeles, and we hope to see you there. Well have a booth and will be speaking throughout the schedule, as laid out below. Please drop us a line if you want to meet, or swing by the booth and say hello. WEDNESDAY, SEPT 3, 2008 11am, Hollywood Track, Chris Carella, CCO Virtual Worlds Primer for Entertainment Industry: How do you take an... 2008
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Saving Democracy with Design

Electric Sheep Company -- Heres a really interesting bad-design vs. good-design interactive feature from the New York Times. (I know, pretty sad that Im blogging about NYT.)Although this feature is specifically related to voting ballots, I think the lessons can be applied to User Interface design as well, and really any situation where we have to design something that communicates clearly with many different people. (I gue... 2008
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150+ Youth Worlds, and plenty of room to grow

Electric Sheep Company -- Virtual Worlds News today updated their Youth Worlds Analysis. You can see Joeys analysis here and the list here. The space is super active, but I would not call it crowded. Not even close. Why? Because it is like saying that the kids Web space is getting crowded because every toy company and kids brand has a website. To kids, virtual spaces are the Web, with popular sites like Stardoll, Club Pe... 2008
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What is old is new

Electric Sheep Company -- Greg Verdino put up a post the other day titled “Hate to tell you, but Web 1.0 was social too.”And of course it is true. Putting aside the difference between the Internet and the Web (or even dial-up bulletin boards) for a second, from the very beginning these technologies have been about communication, which means that they were social.What has changed? The technologies became easier to use (and... 2008
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Venue familiarity and web-based virtual worlds

Electric Sheep Company -- When given the option to download the latest Radiohead album for free directly from Radioheads promotional website, 2.3 million people opted to download it through BitTorrent.This factoid comes from research just released by Big Champagne and MCPS-PRS.I picked up on the news here. The research goes on to explain that venue familiarity was a key determining factor for those downloading the album.Pe... 2008
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The wrong type of Integration

Electric Sheep Company -- There is a world bias within the virtual worlds industry that is delaying the mass-market success of this new medium. At its core, the issue is this.Are most users going togo into a world that can be many things, and then say what/who is there here that Im interested in and how do I find it/them; or be doing something on-line, find out that they may be able to do it more effectively or entertainin... 2008
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Podcasting Panel at Orange Island Media Week

Electric Sheep Company -- Ill be moderating a discussion on the topic of podcasting in Second Life at Orange Island Amphitheater on Wednesday at 12PM PDT.The panel is part of the Orange Island media event series happening all week. Whether you are already a podcaster or thinking about getting one started, Im hoping for a lively discussion about what it takes to start a podcast, how to keep it going and avoid burnout, and s... 2008
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