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Cherry picking is the enemy of soul

Signal vs. Noise -- In A Talking Head Dreams of a Perfect City, David Byrne describes what he loves in different cities. There’s an old joke that you know youre in heaven if the cooks are Italian and the engineering is German. If its the other way around youre in hell. In an attempt to conjure up a perfect city, I imagine a place that is a mash-up of the best qualities of a host of cities. The permutations are endles...     06:26
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I'm a tailor

Signal vs. Noise -- When people ask me what I do all day I have a hard time summing it up. I design, I edit, I think, I review, I suggest, I teach. Some things I mess up, some things I fix up.But what I really do most of the time is trim, tuck, iron, cut, press, and fit. Im a software tailor.And Im starting to think thats my perfect role. My team is incredible. I dont need to tell them what to do. If there was a fant...     11-21
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Unicorns and projections

Signal vs. Noise -- Off the Chart talks about how recent unemployment rate predictions turned out to be way off the mark. The reason: Reality has produced numbers of its own.And thats the problem with projections. Reality is a terrible collaborator. No matter how much you try to work with it, it has a mind of its own. And it never listens to you.Plus, its easier to be a cheerleader than a doomsayer — especially...     11-20
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Design Explorations: Basecamp To-dos with Due Dates

Signal vs. Noise -- We’ve just posted another article in our series of Design Explorations. This installment shows our process for adding a new feature to Basecamp: Add due dates to to-dos.Were excited about this new feature and anxious to share this latest peek at our design process. Read the full Basecamp to-dos design exploration.     11-18
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[Podcast] Episode #2: Tech company valuations

Signal vs. Noise -- Download MP3 | Time: 24:10 Like this episode? Please share it with your friends: 37signals worth $100 billion? Start time: 0:37 The story behind the mock press release claiming 37signals is worth $100 billion. The press should be more critical in covering valuation stories. Eyeballs arent the only thing that matter.The valuation dance Start time: 8:45 Was the press release a shot at Twitter, Faceb...     11-18
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INSIGHT: Nothing gets you more focused on solving

Signal vs. Noise -- Nothing gets you more focused on solving a problem than actually having that problem.     11-17
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Getting Real (the musical way) with Rodrigo and Gabriela

Signal vs. Noise -- Signal vs. Noise reader and JobChoy founder Mark Meeus writes:I’m not sure if you know Rodrigo and Gabriela and their story, if you do you can stop reading right now ;-)I want to tell you briefly their story because it is a good example of Getting Real applied to something else than webapps.Rodrigo and Gabriela started out as heavy-metal guitarists in a band in Mexico City. Their goal in life was ...     11-17
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Which is more useful? Google's links or the actual home page?

Signal vs. Noise -- Its interesting how many of Googles expanded listings have become even more useful than the home page behind the link.For example, take these two examples. One is the Google listing for GrubEllis. The second is the GrubEllis home page you get when you click the search result link.The Google listing The actual home page I find the expanded Google listing more useful. It cuts right to what I want to...     11-13
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37signals on Twitter

Signal vs. Noise -- Just launched: Twitter.com/37svn posts a message each time theres a new entry here at Signal vs. Noise.Thats in addition to Twitter.com/37signals which features news, updates to our products, posts from the Product Blog, etc.You can also follow David, Jason, Matt, or other 37signals team members.     11-13
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How Chipotle, Pinkberry, and others win big by doing just a few things well

Signal vs. Noise -- The dirty little secret about simple: It’s actually hard to do. That’s why most people make complex stuff. Simple requires deep thought, discipline, and patience – things that many companies lack. That leaves room for you. Do something simpler than your competitors and you’ll win over a lot of people.There are only three major items on Chipotle’s menu: burritos, tacos, and salads. In Chipotles Sec...     11-12
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QUOTE: If you set your goals ridiculously high and

Signal vs. Noise -- If you set your goals ridiculously high and its a failure, you will fail above everyone elses success. James Cameron, director of Terminator and Titanic, from The New Yorker     11-12
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Product blog update: New extras for Highrise, Basecamp on Nightline, etc.

Signal vs. Noise -- Some recent posts at the 37signals Product Blog:HighriseWhy Highrise is the best way for real estate agents to manage leads Before Highrise, Id used a variety of real estate specific CRMS, plugins for outlook, and everything else I could find. After I spent half a day installing, syncing, etc, the novelty would wear off and I wouldnt use them consistently.Highrise is simple and speedy enough that ...     11-11
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[Designed] Bern Hill Railroad Posters

Signal vs. Noise -- Some beautiful 1950s railroad posters from the cover of Railway Age Magazine. Illustrations by Bern Hill.You can check out the collection on Antiques Roadshow.More...     11-10
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The first-to-market myth

Signal vs. Noise -- Fear: “I’m going to lose because someone else is going to beat me to market (or is already there).”
Truth: In business, there can be lots of winners in any niche. Look at how many shoe makers, Italian restaurants, and furniture manufacturers succeed. You can do well in a crowded field as long as you’re doing something that sets you apart from the pack. It can be price, style, substance, personalit...     11-10
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VIDEO: Silicon Prairie News Talks with Jason about Haystack.

Signal vs. Noise -- Silicon Prairie News Talks with Jason about Haystack.     11-10
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VIDEO: Ken Burn’s documentary on Frank Lloyd Wright s

Signal vs. Noise -- Ken Burn’s documentary on Frank Lloyd Wright shows Wright did the actual drawings for the famous Falling Water house in less than three hours! [via TSY]Related:Picasso, Paula Scher, and the lifetime behind every second [SvN]     11-07
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INSIGHT: Designs take a leap forward when you kill

Signal vs. Noise -- Designs take a leap forward when you kill the things you didnt know you were holding on to.     11-06
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Haystack: Two Week Anniversary + Latest Updates

Signal vs. Noise -- Haystack is off to a great start. We launched two weeks ago on October 21st, and so far over over 2,500 web designers have been listed. Lots are finding clients as well. Thats exciting.Weve been hard at work improving Haystack. Here are some of the improvements weve made since launch:Call to action footer At the bottom of each company page, weve added a call to action after their portfolio shots. ...     11-06
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New Car Camo

Signal vs. Noise -- Car companies go to great lengths to hide new models from from the public (or car paparazzi) during road testing. Theyve gotta drive the cars, but they dont want to give away their designs too early.Car camouflage used to be handled with wraps, fake bodies, or fake pieces attached to the actual body. Like: But lately Ive noticed more companies using swirly decals or geometric stickers to mask the ...     11-06
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Car Camo: The next generation

Signal vs. Noise -- Car companies go to great lengths to hide new models from from the public (or car paparazzi) during road testing. Theyve gotta drive the cars, but they dont want to give away their designs too early.Car camouflage used to be handled with wraps, fake bodies, or fake pieces attached to the actual body. Like: But lately Ive noticed more companies using swirly decals or geometric stickers to mask the ...     11-05
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