More Consumer-Created Ads
AdRants points to another example of customer-created ads for their favorite brands, this time for American Apparel and posted on Flickr (more on Flickr brandspotting). 查看全文
Researchers to Publish Branded Entertainment Spending Report
PQ Media and iTVX are partnering to collaborate on the first global branded entertainment spending and measurement analysis. This research report, titled Global Branded Entertainment Forecast: Product... 查看全文
Two Louisiana Lawyers Patent Katrina Drink
"A pair of Louisiana lawyers are seeking to cash in on the killer hurricane by slapping the name Katrina on alcoholic beverages. In a new filing with the U.S. Patent and Trademark Office, Andrew Vickn... 查看全文
Staples Sells "Easy Button" From Its Commercials
Due to what must be popular demand, Staples is now selling the Easy Button (or Panic button, depending on who's pushing) that appeared earlier in its "That Was Easy" commercials.-- via Ad Land 查看全文
Advertising Icon Museum to Open in Missouri
A collection of more than 900 advertising icons spanning a century of American history will open in Kansas City, Missouri, in 2007. 查看全文
Japan Ad Industry Loses Interest in US Stars
"A Hollywood in-house secret, Japanese TV commercials were once talked about with a wink and a shake of the head. Piles of cash were paid to stars willing to peddle anything from whiskey to cigarettes... 查看全文
The Culture of Spam
"Sp4m Map is an alternate map of the world that represents a country through its junk mail. One can examine and compare the type and subject of spam mails sent throughout the world, getting a feel of ... 查看全文
Kinder Chocolate Icon Publishes Memoirs
"Guenter Euringer, whose dazzling smile has helped sell millions of boxes of chocolate bars, is now 42 and ready to talk about his secret life as an icon. His autobiography, The Chocolate Child, was l... 查看全文
Subservient Donald
Writers Guild of America that pushes for limits on product placement has launched a Subservient Donald website as part of a larger campaign.The Donald dances, shows off pantyhose he's wearing,and sell... 查看全文
Russian Agency Streamlines Product Placement in Books
Russian marcom agency Fabula works with some of the country's best-selling pulp-fiction and sci-fi authors on product placement deals. The company's site (in Russian) provides a publishing calendar fo... 查看全文
Cola Wars: Museum of Beverage Containers and Advertising
From the collection of The Museum of Beverage Containers and Advertising in Tennessee. 查看全文
Misguided Business Metaphors
Richard Conniff at the Smithsonian Magazine explains why all those business metaphors involving lemmings, weasels, ostriches, lions and 800-pound gorillas are wrong. "I once worked on a TV documentary... 查看全文
The Marketing Empire of Neopets
"Neopets has a staggering 25 million members worldwide. It has been translated into 10 languages and gets more than 2.2 billion pageviews per month. These dedicated Neopians spend an average of 6 hour... 查看全文
This Blog Has Moved
The MIT Brand Convergence Culture has moved to http://www.convergenceculture.net/weblog Completely redesigned, it now features more authors and covers a broader variety of subjects.Please update your ... 查看全文
Burger King Farked
Burger King's masks ended up in the Photoshop-happy paws of Farkers today. 查看全文
How the Open Source Revolution Impacts Your Brands
Advertising Age runs a column by Bob Garfield on the effects of emerging open-source culture on brands: "Hear that? In the distance? It’s a crowd forming -- a crowd of what you used to call your “audi... 查看全文
PETA Gives Away Colonel Cruelty Masks
PETA is giving away Psycho Colonel Sanders masks just in time for Halloween to protest KFC's cruel treatment of chicken. Buy a mask from Burger King for your significant other, and you can stage Colon... 查看全文
"Everything I Touch" Photo Ethnography
Jan Chipchase writes about an interesting variation of the photo-ethnographic research method called "Everything-I-Touch": "Using a digital camera, the participant is asked to take a photo of everythi... 查看全文
Vatican on Advertising
"Especially since the Second Vatican Council, the Church has frequently addressed the question of the media and their role and responsibilities. She has sought to do so in a fundamentally positive man... 查看全文
Kid Nabbing
"Madison Avenue was once known for men in gray flannel suits. Today some of its most credible foot soldiers wear T shirts and sneakers. They are 280,000 strong, ages 13 to 19, all of them enlisted by ... 查看全文
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