How ‘Mini-Funnel’ Websites Can Help You Increase Traffic, Generate Leads and Build Exposure
Search engines are an excellent source of high quality web traffic. They dont send visitors who stum... 查看全文
What We Can Learn from E-mail Spammers
Imagine youre a email spammer. Your strategy is to send out thousands of unsolicited emails everyday... 查看全文
The Lesser Evil: Being a Better Choice Than Your Competitors
As some of you might know from my Twitter profile, I enjoy following politics and have been an avid ... 查看全文
How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing
Emotional engagement is the key to viral marketing success. People share their everyday experiences ... 查看全文
The Power of Understanding and Solving Problems
Many have made money and built reputations by solving problems. Doctors cure the suffering of illnes... 查看全文
The Key to Effective Viral Marketing is Emotional Engagement
Viral marketing is the process of using peer-to-peer communications in order to rapidly spread infor... 查看全文
Ambush Marketing: The Art of Diverting Attention
Ambush marketing is a strategy used by companies to promote their brands at events without paying an... 查看全文
How to Create Digg-Friendly Content: Cracked.com’s Template
A while ago I wrote about using selective reporting to frame news, grab attention and make your cont... 查看全文
How to Say Nothing in 500 Words (A Lesson on Writing)
The ability to write well is very useful for our personal and professional lives. It helps students,... 查看全文
How to Analyze and Improve the ‘Bounce Rate’ for Your Website
Getting users engaged with your content can result with a sale, subscription, bookmark and return vi... 查看全文
What Will the Future of Advertising Look Like?
A billboard located at the street corner is watching you. A camera is embedded in the billboard and ... 查看全文
You’re Not Just a Writer, You’re the Editor-in-Chief.
Blogs are quite often a one-person show. The owners maintain the blog, write the content and promote... 查看全文
How Using a Back-story Will Improve Your Marketing Campaign and Brand Identity
In every narrative there is inevitably information omitted for various reasons, sometimes in order t... 查看全文
Referential Messages: How to Create High-Impact Information that Others Will Want to Share
Successful ideas and messages are shared when people are able to relate to it on their own terms, wi... 查看全文
Relationships and Online Social Networks: The Value of Sites Like Twitter and Plurk
Why are some friendships short and fleeting while others may last for an entire lifetime? Apart from... 查看全文
Developing Tactical Knowledge on Social Media Websites: A Three-Part Strategy for DIY Marketers
Youre interested in promoting your website and brand through social media but dont know where to sta... 查看全文
How to Build a Better Content Model for Your Site: Understanding News Consumption Patterns
In 2007, the Associated Press commissioned the Context-Based Research group, an ethnographic researc... 查看全文
News Frames: How Selective Reporting Can Help Improve Your Content’s Viral Potential
News framing is the process of filtering and transmitting news through an angle or frame in order to... 查看全文
Strategic Collaborations: A Powerful Way to Promote Yourself
Sometimes you cant do everything yourself. You dont have the budget to launch a big marketing campai... 查看全文
Viral Marketing on Youtube: A Look at LisaNova’s Sexy Videos
Back in August 2007, usability guru Jakob Nielsen wrote about banner blindness and indicated that pl... 查看全文
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A blog about internet marketing and social media. All substance, no fluff.

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