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Andy Beal's Marketing Pilgrim

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Twitter, IPO and Advertising

Andy Beal's Marketing Pilgrim -- Biz Stone, Twitter co-founder of Twitter was holding court for reporters in the UK and started to talk about all the things that Twitter followers obsess over including the big one: revenue. Stone said that an IPO is not OOTQ (out of the question) but it’s also not on the front burner. In fact, he said something that is the truth but comes off a little strange (possibly arrogant?) considering how ... 19:26
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Aol.

Andy Beal's Marketing Pilgrim -- I wanted to put the new rendering of the once iconic brand of America Online (AOL) as the headline just to see how it looks. It looks.weird. Below are some of the pictures from All Things Digital of how this new look will happen for the Aol. once it is officially cast overboard by the Time Warner mother ship. OK, so thrown overboard is bit harsh. How about pushed out the door with a resounding “Do... 12:33
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Trackur Now Monitors Virtually Everything Important to Your Brand

Andy Beal's Marketing Pilgrim -- One of the things thats been consistent about Trackurs social media monitoring since launch, is that it tracks around 90%+ of online media. You know, news, blogs, tweets, images, videos, etc. But, what about that other 10%? Well, we think weve shored that up, with the new option to submit your own RSS feed to Trackur. The new Custom Feeds option lets you upload any valid RSS feed and have Trackur ... 06:02
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Smart Move! Google Acquiring “Intelligent Display Advertising” Company Teracent

Andy Beal's Marketing Pilgrim -- Can you tell the difference between these two ads? Look closely: Well the one on the bottom just made the founders of Teracent, very, very rich! OK, thats not quite the same example that Google just gave over at the official blog, but it did announce that it plans to acquire Teracent. What does Teracent do? Teracents technology can pick and choose from literally thousands of creative elements of a... 06:02
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Why a Deal With News Corp Would Make Bing the Trader Joe’s of Search

Andy Beal's Marketing Pilgrim -- A confession. Sometimes I use Bing.com. Stop looking at me that way. I said I use Bing.com. I didnt say I enjoy it! In fact, I use Bing.com when Im shopping online and want to get the best price. Bing has a pretty cool shopping engine and I can get up to 10% cashback with its cashback program. See? I use Bing.com. The problem is, that use does not result in me using the search engine for any other... 11-23
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Poll: Will You UnFollow Those That Place Ads in Their Tweets?

Andy Beal's Marketing Pilgrim -- The above tweet ended a lively discussion I had with @Ed and a few others about the use of 3rd party ads in Twitter. Ive said before that I am open to the idea, although Ive not yet posted any ads to my Twitter feed. Anyway, as this week is going to be a little quietwhat with Thanksgiving coming upI thought Id publish a poll and see what your thoughts are on the subject.Will You UnFollow Those Tha... 11-23
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Google, the Butt of Toilet Humor

Andy Beal's Marketing Pilgrim -- Apparently Google is more than just the worlds most used search engine. Its also Super elastic, soft, smooth. Highly absorbent, for you always!Via The Huffington Post 11-22
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Cup of Joe: How Not To Go Viral and Look Like an Idiot

Andy Beal's Marketing Pilgrim -- (via) So, ever since I came back from Vegas, I have had a pretty bad head cold. But, I have been diligently applying my favorite remedy: Watching mindless YouTube videos! Seriously, it makes me feel better. I am not sure why, but I am sticking to it! One thing I have noticed is that the most popular videos have at least one of two things; authentic, original content, or very well polished and prod... 11-21
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Closed Captioning Brought to You by YouTube

Andy Beal's Marketing Pilgrim -- Google announced that closed captioning is coming to YouTube. Yeah, yeah, yeah, we know it was already there in many videos where the creators took the time to add the subtitles for the hearing- or speaker-impaired. But now, for selected participating partners (mainly universities), YouTube itself will be adding the captions. The captions will be machine generated and automatically timed to match ... 11-21
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Google Testing Permanent Sidebar

Andy Beal's Marketing Pilgrim -- Search Engine Land talks to Marissa Mayer about Google testing a new search interface among a select few users. The new interface uses a left-hand pane to display search options—but instead of being off by default, with a link to turn on the pane, the new search options will be on permanently, and Google will lose the top blue bar over its results.Other options, including results from other ... 11-21
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Woman Loses Benefits, In Part, Due to Facebook

Andy Beal's Marketing Pilgrim -- So I had to open my big mouth on my previous post today and say that Facebook is keeping its nose clean with regard to news as of late. I guess it still is despite this particular incident that happened to a woman living in our neighbor to the north, Canada. You remember Canada. The place where Facebook had to adhere to their privacy policies for threat of shutting them down? Well, I wonder how th... 11-21
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Where Marketing Pilgrim Leads, Google News Follows!

Andy Beal's Marketing Pilgrim -- Did you know that Marketing Pilgrim is more awesome than Google? Seriously! I can prove it! Google has just announced that Google News is now more mobile friendlymeaning it will recognize that youre viewing the site from your iPhone, Droid, etc, and serve you a page optimized for your phone. This new version provides the same richness and personalization on your phone as Google News provides on de... 11-21
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Facebook Is a Video Powerhouse As Well

Andy Beal's Marketing Pilgrim -- Facebook just keeps chuggin’ along doesn’t it? While everyone talks about the latest in this or that, the next greatest innovation in the next greatest thing since sliced bread and all the other fixings that go with Internet marketing and social media hype Facebook just gets results. Sure there are the occasional misfires on how they handle making changes in policies but in the end there is little... 11-21
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Ou Est La Twitter? La Twitter Et Voici!

Andy Beal's Marketing Pilgrim -- Quick, youre lost somewhere in France, its cold, dark, and all you have is your smartphone, a signal flair, CB radio, map, flashlight, French/English dictionary, and some french fries. What do you do? OK, first, eat the french friesyou look hungry. Then throw all that other stuff in a trash can, because all you need is your phone and Twitter! Two new Twitter services are rolling out, both will hel... 11-21
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Twitter Premium Accounts Coming by Year’s End

Andy Beal's Marketing Pilgrim -- Speaking at a Nesta panel this morning in London, Twitter co-founder Biz Stone stated that long-rumored premium corporate accounts for the most popular microblogging service will come by years end. Although business accounts have long been a source of speculation for the sites monetization plans, its not true that all business accounts will be charged for using the service. Instead, the premium ac... 11-20
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Why People Love Google

Andy Beal's Marketing Pilgrim -- In a word: branding. As a brand, both through their own efforts and through sheer luck, Google has been able to position itself as the #1 online brand in the US according to Forrester Research. Others among the top ten, including Yahoo, Amazon, Facebook and Microsoft, have generated some of the same emotional responses from their fans. The top ten brands (note that respondents selected two from a ... 11-20
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Google Chrome OS; Taking the “P” Out of Your Current POS Computer

Andy Beal's Marketing Pilgrim -- Its going to be a whole year before consumers get their hands on Googles Chrome OS, but developers were given early access to the project, so they can prepare for the launch. Theres not much "marketing" in this announcement, but its Google and its big, so we thought youd like to know about it. Those with a passing interest will find the video below to sufficient to explain whats coming:T... 11-20
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AdSense Supastar, That is What You Are

Andy Beal's Marketing Pilgrim -- AdSense publishers, I have some startling news for you: Some of the ads displayed on your site are not that contextually relevant! I know some of you are now saying, well, duh! but even Google is starting to admit that its showing some adswhen perhaps it shouldnt. OK, so Google didnt actually admit thatat least not explicitly. It did, however, start testing a new Featured Ad format that will highl... 11-20
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AOL Asking 2,500 Employees to Fall on Their Sword

Andy Beal's Marketing Pilgrim -- While I just read this over at All Things Digital I am still scratching my head (which means I am typing with just one hand, so if this reads slow you’ll know why). AOL tends to be in the news in the past year or so more about whether the business will survive and how will it look when it is pushed out of the Time Warner nest officially in December. Why today would be any different I don’t know bu... 11-20
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Google Addressing Site Hierarchies in SERPs

Andy Beal's Marketing Pilgrim -- While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days. Well, that brings us to today right? So keep an eye out for the latest update that Google has put into play to try to make their flagship offering, their search engine, bet... 11-20
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