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Corporate Cash: Big Stockpiles for Tough Times

BusinessWeek -- At a time when the economy is experiencing its steepest drop-off since the depths of the 1982 recession, it's perhaps not surprising that cash is the new black at big corporations—and the bigger the pile, the better. With that in mind, BusinessWeek sought out 21 U.S. outfits that most aggressively stockpiled cash in the most recent quarter. Collectively, this group of companies added $83.7 billion...     03-05     采编 kaylazhou
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Mortgage Bailout: Details on Rates and Incentives

BusinessWeek -- Obama's plan tackles some of the biggest obstacles facing struggling homeowners, but it won't save everyone On Mar. 4 the Treasury Dept. released final guidelines for banks and homeowners looking to participate in a new $75 billion program called "Making Home Affordable." Among the new details of the program, which is now up and running: cash payments for mortgage holders who choose not to foreclo...     03-05     采编 kaylazhou
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Job Data Expected to Point to a Deeper Recession

BusinessWeek -- February's payroll decline will likely confirm fears of a prolonged recession. Some economists say stronger government action may be needed By Peter CoyFebruary is the shortest month, but it was a brutal one this year: Economists are predicting that on Mar. 6, the government will report that payroll employment declined in February by the most in 60 years. The continued job losses—about 2.5 million...     03-05     采编 kaylazhou
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Online Video Advertising Starts Looking Good

BusinessWeek -- Substantial growth for online video advertising depends on the audience and the inventory—enough people to watch the ads and enough space to encourage mass marketers to buy the ads.     2008     采编 amy_zw
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Finding the ad opportunities in mobile

BusinessWeek -- Success in mobile social networking will come for online marketers when they learn to make investments in the user's flow experience.I often save my social networking tasks for my train ride home. It's a good time to approve friend requests in Facebook, answer questions from my LinkedIn network, and update my Twitter feed with my latest 140-character news nuggets.All of this can be done from my Bl...     2008     采编 990035
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