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7 Days Magic Bakery Integrated Marketing Campaign Begins in Second Life

Business Communicators of Second Life® -- Roll up for the magical mystery tour. Got everything you need; satisfaction guaranteed.7 Days Magic Bakery feels a bit magical, mixing the ambiance of a Pixar movie with a playground of the immersive kind.     2008
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Sheraton Hotels Installs MS Surface Tables as Virtual Concierge

Business Communicators of Second Life® -- Sheraton has installed Microsoft Surface Virtual Concierge 30-inch tables in the lobbies of five locations: Boston, New York, Chicago, Seattle, San Francisco. Applications include CityTips with attractions, eateries, shopping, maps, and transportation; a digital jukebox; and SheratonSnapshots, a library of photos of Sheraton resorts. Full article here.August 23, 2008     2008
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Near London/Something Virtually Interesting

Business Communicators of Second Life® -- As a much-needed antidote to the avalanche of kid virtual world launches, Near London launched to private beta yesterday. What is new and rather interesting about Near London is that the U.K. company Near,™ will be launching a series of these virtual worlds, specifically geared as a platform ...     2008
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Blogger Arrests Worldwide

Business Communicators of Second Life® -- Blogger Arrest Worldwide: World Information Access, 2008 report. The average prison time for bloggers is 15 months. The longest time in prison is 8 years. The WIA Briefing Booklet from the University of Washington is available as a PDF here. June 17, 2008     2008
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Immersive Media a Weapon Against News Fatigue According to AP Study

Business Communicators of Second Life® -- Now for an unpopular viewpoint of mainstream media: it would be wise for communicators of all stripes to take a good look at mainstream media for insight into the most important new media tools you should be using. Why? Because #1) communicators (most especially PR people) are quite dependant on mainstream media and should be cognizant of the motivations and formats it is now applying and; #2) if ...     2008
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