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Dosh Dosh

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11 Ways to Influence People Online and Make Them Take Action

Dosh Dosh -- Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when were trying to change how people think and behave. But there... 11-13
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How to Achieve Your Goals by Changing the Way You Surf the Web

Dosh Dosh -- Everyone has their favorite way of using the internet. Many of us search to find what we want, click in to a specific website, read whats available and click out. Thats not necessarily a bad thing because its efficient. We learn to tune out things we dont need and go straight for whats essential.This goal-oriented way of surfing the web is largely based on short-term results. For example, finding ... 11-06
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An Essential Marketing Principle: Give Before You Try to Get

Dosh Dosh -- Experts have talked about this before. How many times have you read about the importance of adding value for your audience? How many times have you read about building trust with your readers/prospects? Many, many times. You know it well. Every marketing guru has spoken about this topic. Im sick of hearing it. But it STILL bears repeating.Because some people still dont get it. Whats the underlyin... 05-20
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Twitter Marketing: Why You Don’t Need to Mass Follow Users

Dosh Dosh -- A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people a day. This rule was designed to cut down on follow spam, the act of following many Twitter users in order to get them to follow you back or click on your links.When combined with the already existing limit based on follow ratios, this means that it will be more difficul... 04-25
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Ad Swaps: A Smart and Easy Way to Get Free Traffic

Dosh Dosh -- After yesterdays post on marketing without search engines, I decided to follow up with a strategy you can use to get quality free traffic. One of the easiest ways to get visitors to your web site is to spend money. Nothing is more effortless then paying for traffic. But if you cant afford it or dont want to pay, theres an equally simple but free way to get traffic: ad swaps. An advertisement swap ... 04-16
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Marketing Your Website Without Search Engines

Dosh Dosh -- Im not old enough to remember what the internet was like without search engines. Apparently, there were lists of web-servers: they were manually updated and publicized in news updates like this. And then the search engines came crawling, indexing and sorting out pages. As the web expanded with more users and businesses putting up websites, search engines became an essential way to immediately find... 04-16
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The Most Powerful Way to Presell Any Product or Service

Dosh Dosh -- Preselling is the art of conditioning potential customers and making them more likely to buy products/services. It is usually performed at your website before you send the visitor over to the vendors store or landing page.The goal of all presell tactics is to get prospects into a frame of mind whereby they not only feel comfortable about making a purchase but desire to do so.A presell strategy can... 04-11
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The Unhealthy Obsession With DoFollow Blog Links

Dosh Dosh -- If you dont know what dofollow means, read this first before continuing. Many webmasters or bloggers are infatuated with dofollow blogs. Not everyone is obsessed with them, but there are many who spend time or money trying to leave keyword comments on dofollow blogs, in order to improve their websites search engine rankings. They sell tools to find these dofollow blogs, they build apps to auto-fil... 04-08
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6 Fool-Proof Steps to Make More Money With Your Website

Dosh Dosh -- Every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these money pages because they are a reliable source of immediate and future income. But theyre not just money because they bring in revenue: they are one of the easiest ways to grow your audience ... 03-19
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Tell People What You Want Them to Do for You

Dosh Dosh -- In marketing and advertising, a call to action is a message or statement which encourages the prospect to perform a specific action. Most of the time this involves buying a product, making a donation, subscribing to a newsletter or requesting for more information. The specific action to take is defined by the marketer in accordance with his/her goals. If you think about it, call-to-actions are rea... 03-11
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Building Complementary Services: A Powerful Long-Term Social Media Marketing Strategy

Dosh Dosh -- A fundamental aspect of marketing is to gain the attention of a target audience and engage or redirect it in a way which fulfills specific objectives, such as a positive increase in reputation, legitimacy, mindshare, exposure (visitor traffic), sales and captured leads (subscribers, users, clients etc). In terms of online marketing, social media channels offer many opportunities. Some webmasters f... 03-03
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Everyone Uses the Internet for a Reason

Dosh Dosh -- Its the first month of a new year and at this time Im itching to start new web ventures both for fun and profit. I usually do up a list of possible startup and site ideas and narrow them down into those with the highest potential. But success depends on execution and not just plans so I tend not to be too hung up about having a complete vision of what I want.A little vagueness wont hurt. I can alw... 01-18
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Advertisements that Work: Lessons from Tissue Pack Marketing

Dosh Dosh -- If youve been to Japan, you might have noticed the popular practice of tissue-pack marketing. Companies hire agencies to distribute small tissue packages with advertisements inserted in them. These tissue packs are then handed out at crowded city areas to various types of passerbys. Some target only men or women, depending on the product/service advertised. Around four billion tissue packs are dis... 2008
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Infographics Can Help You Spread Ideas and Attract Attention

Dosh Dosh -- An image is an act of communication. Images play an important role in the presentation of ideas. Worth more than a thousand words, they encapsulate meaning by both simplifying and embodying conceptual theories.They make information more appealing, more persuasive. In the realm of art or activism, images reflect the underlying current of collective feeling by vocalizing both public consensus and pr... 2008
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How to Understand Your Audience: Data Collection & Analysis

Dosh Dosh -- The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you cant see who is coming in and browsing around. You dont know much about the people reading you. How can we develop a rough profile of all these individuals? You already get a glimpse of them everyda... 2008
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Fear of Losing: Using Competitive Instincts to Your Advantage

Dosh Dosh -- The Winners Curse is a term used to describe auctions whereby the winner will overpay because he/she overestimates the items actual market value. This tendency to overbid is due to factors like incomplete information or other market participants. Recent research show that people also overbid because of the fear of losing in a social competition. A team of NYU neuroscientists and economists conduc... 2008
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The Future of Content in the Age of Information Overload

Dosh Dosh -- The decline of newspaper popularity has been attributed to the rise of the internet and the proliferation of web-based content. With an extremely low barrier of entry and variable cost, the web allows anyone with a computer to become an independent publisher: As a result, the amount and variety of content online far exceeds print publications in most fields. So how can newspapers survive and do we... 2008
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How ‘Mini-Funnel’ Websites Can Help You Increase Traffic, Generate Leads and Build Exposure

Dosh Dosh -- Search engines are an excellent source of high quality web traffic. They dont send visitors who stumble upon your website or accidently clicked on an ad banner. Instead, they send you interested visitors who type in a query while fully expecting to find what they need. They are engaged right from the start and ready to buy, browse or read. If their desire is well fulfilled by your webpage, you may... 2008
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What We Can Learn from E-mail Spammers

Dosh Dosh -- Imagine youre a email spammer. Your strategy is to send out thousands of unsolicited emails everyday hoping that some unassuming individual will purchase your product or inadvertently get infected by your malware/virus, so you can phish for credit card and banking details. So heres the situation. Youre dealing with millions of people whom you dont know. You might not even know their age and gender... 2008
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The Lesser Evil: Being a Better Choice Than Your Competitors

Dosh Dosh -- As some of you might know from my Twitter profile, I enjoy following politics and have been an avid spectactor of the on-going 2008 U.S Presidential Elections. Its very entertaining to see how political parties compete with one another during an election to win votes. A similar pattern has been repeating itself in the last few months. A candidate makes a statement, his/her opponent absorbs what wa... 2008
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