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Here’s Where Brian is Speaking in the Coming Months

Copyblogger -- I always forget to mention I’m speaking at a conference until sometime around the day before. To the extent some of you might want to know in advance (can’t imagine why), here’s where I’ll be speaking in the near future. But first, I need your help getting one of those speaking gigs approved. Me and some really smart guys have applied to do a South by Southwest Interactive panel on brain science a...     09-05
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The Dark Side of Authority

Copyblogger -- If you’ve seen the Authority Rules report, you know about the benefits of developing yourself as a credible authority online. Respect, trust, business success, traffic, links. All the good stuff we want. But there’s a downside. Whether your blog is large or small, you’ve dealt with these unpleasant creatures. The ones who, for whatever reason, get their enjoyment out of what they can knock down, r...     09-05
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How to Write with a Knife

Copyblogger -- Think its impossible to write with a knife?Not at all. You might even say its essential. Well, to be more precise, no one actually writes with a knife. But good writers do edit with one.For them, writing involves two separate but closely intertwined mindsets: crafting their message and then cutting away everything thats not their message. Yesterday, Jon Morrow talked about why you need to tighten ...     09-04
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Do Long Blog Posts Scare Away Readers?

Copyblogger -- Some writers dont seem to know when to shut up. They ramble and pontificate and theorize, seemingly oblivious to the agony its causing everyone else. To avoid this awful fate, you probably try to keep your posts short, chopping up longer ideas into a series of posts. No need to scare away readers by dumping too much information on them all at once, right? Makes sense, but whats weird is it doesnt ...     09-03
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Are Vampire Words Sucking the Life Out of Your Writing?

Copyblogger -- Vampires are everywhere at the moment. At the movies (Twilight), on your TV (True Blood)and in your copy. It’s nothing new. E.B. White recognised the problem in his revision of Strunk’s Elements of Style: Rather, very, little, pretty – these are the leeches that infest the pond of prose, sucking the blood of words. White was writing back in the 1950s, though. With the internet making writers and p...     09-01
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