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Blog on the future of advertising and media technology.
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Advertising Lab: future of advertising and advertising technology
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Sometimes, when you have people listening and nodding their heads in agreement, they may be hearing something very different from what you think you are saying. Chris Anderson's tweeted about the There Is This Company post. Many people who read it see it, as Chris does, as a call to Apple to embrace some flavor of social marketing. After all, it's 30,000-people that doesn't have anyone I could fin...
11-22
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Advertising Lab: future of advertising and advertising technology
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If you had only 160 characters to introduce yourself, what words would do you pick?Would any of these words be a brand name?I've looked at how people associate themselves with brands in their Twitter bios using a nifty Google query ("bio * keyword" site:twitter.com). And chances are that if your tiny blurb includes a brand name, you either sell it, work for it, or really, really like it.On Twitter...
11-20
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