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There Is This Blog Post

Advertising Lab: future of advertising and advertising technology -- Sometimes, when you have people listening and nodding their heads in agreement, they may be hearing something very different from what you think you are saying. Chris Anderson's tweeted about the There Is This Company post. Many people who read it see it, as Chris does, as a call to Apple to embrace some flavor of social marketing. After all, it's 30,000-people that doesn't have anyone I could fin...     11-22
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Branded Biographies

Advertising Lab: future of advertising and advertising technology -- If you had only 160 characters to introduce yourself, what words would do you pick?Would any of these words be a brand name?I've looked at how people associate themselves with brands in their Twitter bios using a nifty Google query ("bio * keyword" site:twitter.com). And chances are that if your tiny blurb includes a brand name, you either sell it, work for it, or really, really like it.On Twitter...     11-20
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Graph Media Activities With a Wheel Chart

Advertising Lab: future of advertising and advertising technology -- This hand-drawn "media wheel" shows what media people consume when and where, based on data points from a syndicated research. Here's how me made it. ----------------I'm reading The Advertising Research Handbook.     11-20
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Honesty in Advertising: Mobile Home Company

Advertising Lab: future of advertising and advertising technology -- I wonder whether the company, with its spot hitting 800K+ views on YouTube, isn't going to make more money selling their $15 t-shirts than it does selling trailers. Watch the "making of" video, too. - via ----------------I'm reading The Advertising Research Handbook.     11-20
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Vending Machine Sells Ideas

Advertising Lab: future of advertising and advertising technology -- 50 cents a pop. Maybe it can be hacked to sell slogans? - BB, via ----------------I'm reading The Advertising Research Handbook.     11-19
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