There is a kind of silly movie that came out in September called Eagle Eye. This movie relies heavily on the following device: the protagonist spends much of the movie being directed, via one electron...
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I feel compelled to react to Littlejohn’s most recent post, in which he points a big arrow to Amy Krouse Rosenthal’s latest project to make a film comprised of “lovely things” submitted by everyone so...
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In advertising, we get to make a lot of stuff: videos, posters, websites, widgets, booklets, characters, sometimes even new inventions. Making stuff is my favorite part of advertising. I think it's mo...
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Now that this silly waste of time has become well-established in political advertising, let’s take a moment to examine it.I guess its original intent was to help viewers distinguish between an officia...
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I only have time for a quick post today to point you to a fascinating documentary (The Century of the Self) about Freud's theories and their influence on politics, marketing, advertising, and how we a...
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In advertising, it’s important to have a grasp of how and why language is used, so that we can use it appropriately and effectively with whichever audience we are having a conversation. To that end, i...
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I found this ad for Meetup.com to be spot-on regarding the people they are targeting.They are targeting people that spend a lot of time on the Internet, but are likely a bit selfconscious about that f...
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How often have we seen commercials, usually from local or regional businesses, which consist, at least in part, in showing real customers, or pretend real customers, coming right out and thanking the ...
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Recently I read this post from Seth Godin and, unlike usual, I disagreed.Here's the crux of his argument,If every time you read a blog post or bit of online content you enjoyed you clicked on an ad to...
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The 2008 summer Olympics Games are almost over. It was among the most watched - if not the most watched - in the history of the games. So who won? I liked some of the United spots.But what were your f...
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I hereby proclaim a permanent ban on names that start with Ameri-. AmeriTrade, AmeriPrise., AmeriShred, Amerigroup, AmeriFab, AmeriLine, AmeriSource, AmeriSeal, Ameritech, AmeriTec, AmeriCure, AmeriKi...
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I have accepted that proofreading has been devalued almost out of existence. I mourn its passing, but clearly spelling, grammar and punctuation are not the details that our culture, and this industry,...
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It is interesting that the most ineffective ads (search links) are coveted for being so effective.But imagine if someone just asked for a car ad and then a car ad appeared; that car ad would be very e...
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It’s now 10:15.After more than a month away from Advertising for Peanuts due to a variety of reasons, I had made a commitment to myself to write a post for tonight. But I am still at my computer worki...
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In the spirit of summer reruns, I’d like to reprise one of my pet peeves for a moment. Among all the contrived, non-credible behaviors we see portrayed in advertising, I find the “breaking out into da...
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Back in March I wrote about the possibility for banner ads to carry content (i.e. The Office episodes), not ads.Back then I had this to say: Picture this scenario: you are browsing yahoo news and you ...
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This is a larger topic than this post has room to do justice to. The question I raise is not a new question in the arenas of art, popular culture and commerce. When artists, and I’ll use this term bro...
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I have a theory.I'm not sure whether it matters, but I find it a bit funny and potentially true.Tom's theory:companies that are hiring ad agencies to help them "innovate", or become more "digital", ar...
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Let’s make a list of things that have been ruined forever by advertising, shall we?Talking animals;Countless pieces of great music, from pop to classical, most recently, Daydream Believer;Talking babi...
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Most days we sell crap to people who don't need it. Every now and then we do something good for humanity. These isolated cases we praise in our industry publications and awards shows. We then get back...
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