Why we overestimate the power of our own vote. It might seem like an undemocratic question but it's one that's always plagued me: why do I bother voting? Most people know their own tick in the box is hardly worth it when weighed against the effort involved in getting registered and actually going to vote, let alone when weighed against all the other people voting.Quattrone & Tversky (1984) had a hunch that there was another, more complex psychological reason that people vote, to go along wit