- Prospect once.
- Win project.
- Finish project.
- "No more work! Boo!"
What happens?
No more business happens.
You banked on a referral, but the client could find nobody for you.
- You drain cash.
- You hang on for survival.
The solution:
- Prospect every-freakish-day like tomorrow's not coming around for your shiny boo-tay.
- Then, nurture those prospects you find.
How Streams of Clients Come
Generating customers is like this:
- You have a bag of popcorn.
- You steadily grow the sucker.
- And then Kabooooooooom! You start seeing a stream of customers explode into your laps.
That is:
- seed
- watch your business's potential grow with every new prospect formed
- POP!
- "Uh-oh. Here comes the @#$% herd of clients, y'all!"
How to Prospect
Everyday, try this:
- Initiate a new relationship.
- Seed somebody.
- Give value to somebody new.
If at the end of your work day you haven't initiated a new prospect for your business:
- slap yo-self
- tell yo-self: "I will message/phone/email somebody new before I can sleep."
Your company's future becomes freakishexier with every new seed planted.
How to Nurture
Once you've initiated the prospecting, start nurturing that relationship by:
- providing as much value to the prospect as you profitably can
Help the prospect live/eat/work better.
- The more value you provide, the stronger you'll build the relationship.
- (e.g., staying in contact every two weeks = good)
Hint: build your frickin' email newsletter list.
The result over time: The Herd.
Win. You.
Prospect daily. Nurture constantly.
If you enjoyed How to Attract Streams of New Customers, you might also like our business guide.
