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Readers: 12 | Updated: 03-27

Sustainable Advice from Honest Tea’s TeaEO [Greener Assets]

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Seth Goldman is the TeaEO of Honest Tea, one of the most successful organic bottled beverage companies which after just a decade of brewing up business has become a hot commodity in a very crowded industry. In February 2008, Honest Tea sold 40% to Coca-Cola for $43 million.

Behind the success of the USDA organic Honest Teas is a sustainable philosophy, but there’s a lot more to it says founder Seth Goldman and he’s sharing his secrets of sustainable success over at Green Biz:

More and more entrepreneurs are striving to strike such a balance between profit and principle, asking themselves, “Can I do the same in my company? Is my green dream really feasible?” Freelance writer and fair trade entrepreneur April Thompson spoke with Goldman recently to tap the leader for his secrets to start-up success.

Find out what it takes to be green from the get go: Seth Goldman’s Ten Great Tips for Socially Responsible Startups.

Tags: bottled beverages, green-biz, Honest Tea, Seth Goldman, social responsibility, USDA-Organic

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