Comcast announced a service at CES that
sounds an awful lot like Netflix. I already pay Comcast over $100 a month for various services. I pay Netflix $20 per month, and what Comcast is proposing is even more useful and easier than what Netflix offers. If it actually is, it would be easier to turn off the Netflix service.
Netflix has a unique opportunity with X years of preference data for users that they still have active relationships with. Open the service up so that other websites can integrate their services with yours, the prototype being a dating site that matched people with others who like the same kinds of movies. Build a network of utility to lock users in with a feather instead of a deadbolt.
The uniqueness of Netflix is about to go poof. Time to build a new kind of uniqueness. It might be too late, but let's hope it's not. I don't really expect Comcast to share data with other service providers. It's not in their nature. Netflix -- zig while they match your (old) zag.