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From: China Web2.0 Review
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The Olympics and Social Media in China

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As Kaiser Kuo said Beijing 2008 is the first web 2.0 Olympics ever, we will start to consume and enjoy the Olympics in social media, rather than only in main stream media. I will try to summarize China’s social media campaigns on the Games. If you know any good Olympics social media campaign, please leave a comment below, I will add it into the post.

Online Video

Online video is the most important part of social media for the Olympics. CCTV.com, the website of China’s Central TV station, owns the online video rights of the Beijing 2008. CCTV.com partners with Adobe to operate The Olympic Network TV Station, CCTVOlympics.com, to provide 5,000 hours of on-demand protected streamed video content including full event replays, highlights, features, interviews and encore packages.

CCTV.com also licensed online video rights to some Chinese web portals, video sharing sites and P2P video streaming services, including Sohu, Sina, Netease, Tencent, Ku6, UUSee, PPStream and PPLive(UUsee, PPsteam and PPlive are all P2P video streaming services).

Youku.com, which doesn’t have rights to broadcast the Olympic Games video, launches an Olympics campaign to call for users to upload videos related to the Olympics. Youku also partners with China Mobile’s M-zone service for a cheering for the Olympics with musics campaign.

ps. check this post for the Olympics video streaming guide, esp. for outside China.

Twitter

Twitter 080808 campaign Steve Lin (aka. Flypig), Wang Li’ang(aka. Webleon) and Chloe Gu (aka. Babechloe) launched a Twitter tag campaign #080808, actually not only on Twitter. From Danwei:

The #080808 campaign allows microbloggers to participate in a worldwide timeline of online Twitter chatter about August 8, 2008, the start of the Beijing Olympics games. The campaign only requires “#080808″ to be included in a Twitter update so that it can be easily indexed by Tweet Scan or Twitter Search.

If you want to to see the latest Twitter buzz about the Beijing Olympic Games in English, Chinese, and several other languages, link here or here (timeline results should be the same). Also, check out the #080808 campaign Web site which includes a “tag timeline” widget along the right-hand side of the page with all the latest #080808 Twitter updates.

The campaign is not limited to Twitter. The #080808 tag can be used to tag any online content (Flickr pics, YouTube videos, text blog postings, Technorati / Google Blogsearch, etc.). Click here for a mash-up Web site created by Junyu Wang that aggregates all the latest multimedia postings tagged “#080808″ into a single, simple interface.

The collection of #080808 Twitter user image by Yuki.N.

Blogs

Of course, almost all the blog services have feature pages on blog posts about the Olympics by bloggers, for example, Sohu and QQ. A special blogging platform need to be mentioned is Lenovo Athletes blog, Voices of the Olympic Games.

Others

Hoodong, a wiki service, launched a book crossing event for an Olympic book edited by Hoodong.
Baidu Baike, Baidu’s wikipedia-like service, has an Olympics encyclopedia campaign.
Youku also partners with China Mobile’s M-zone service for a cheering for the Olympics with musics campaign.

If you know any other interesting social media campaign on the Olympics Games, please leave comments below, we are sure there are many more.

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Post tags: 2008, Beijing 2008, Olympics, social-media

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