Facebook has great features for users, but is having a hard time selling ads. The Beacon program attempts to get agreements from companies to pay Facebook in return for broadcasting purchasing information to friends as an indirect endorsement of the brand. Users revolted, and now Blockbuster, not Facebook, is getting sued for giving up a customer's data — not exactly an incentive for advertisers to sign up with the company's next "revolutionary" scheme. Meanwhile, Facebook can't even get the most basic demographic targeting right. Boinkology points to the case of Peter Knox who, while listed as "straight" in the Facebook database, can't seem to get away from come ons to talk to hot, gay men. Either Facebook's ad-placement algorithms are so good they can even pick up on latent homosexuality, or the company can't even run a basic query against user-selected preference in order to target ads.
A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people walked in fro... 查看全文
A big part of my responsibilities at TopRank involve the wonderful world of social media. As with search marketing, there is both an organic and an advertising component to marketing on social network... 查看全文
When "everthing" can become medium for advertising, rules of advertising industry will also change completely. Why is "future" all about advertising? I remember watching American c... 查看全文
At the end of 2007, a person in charge of the advertising department in Mengniu went to All Yes, an online advertising agency, to negotiate their cooperation in 2008, and hoped to launch ads in severa... 查看全文
There have been a number of articles recently about the challenges big social networking sites have faced in monetizing their audiences. I think that there are two issues going on here:1. the type of ... 查看全文
That's not an advertisement, but a medium fully taking advantage of its surrounding environment.Yes, it's on the inner wall ofa swimming pool.The thing is the medium demonstrates the problemin the sim... 查看全文
It is an ultra rare phenomenon to use one advertising music by two different international brands.However, this is indeed true with Moto and iPod. It's an unintentional discovery today that the theme ... 查看全文
Managing an international website isnt as straightforward as running a site focussed on a single local market. There are several issues that need to be handled very precisely in order to maximise your... 查看全文
At present, with rapid development of online advertising agency industry, the Matthew Effect is occurring which is characterized by an inclination of one’s accomplishments and reputation to snowball. ... 查看全文
1181*769 We may end up with a living in the sea if globe continues getting warmer and warmer.please check 'http://www.greenpeace.org/china/zh/' to know more about it. GREEN PEACE Ad (special media)Str... 查看全文