Julie’s curl curious: Do the ingredients in the products sold at http://thebeautybrains.com/2008/08/21/is-jessicurl-good-for-curly-hair/www.jessicurl.com really “offer a specific benefit to your curly hair,” as they claim? I’ve seen so many great testimonials for their products, but before I make a purchase, I want to make sure the claims have a scientific basis!
The Right Brain’s Jessicurl justification: 
There’s no single specific technical approach to formulating products for curly hair. Instead, it’s all about finding the right balance. Here are 3 things to look out for:
Amount of Conditioning
Some women want lighter weight conditioning that won’t rob their fine, thin hair of curls. Others need heavier conditioning to tame unruly curls.
Jessiicurl appears to offer shampoos for both ends of the conditioning spectrum with their Gentle Lather Shampoo and Hair Cleansing Cream. Their Too Shea! Extra Moisturizing Conditioner is based on shea butter which is an excellent emollient for skin but it’s not substantive to hair. While it provides a catchy name for the product, it does little from a rinse out application.
Level of Hold
Jessicurl’s styling products include Confident Coils Styling Solution which is built on a fairly standard backbone of polymers including vinyl pyrrolidone and Vinyl Acetate. These provide a nice, firm hold but are not very humidity resistant. Her inclusion of magnesium sulfate is an interesting addition because of the texture and crunch it can give to curly hair. However, it won’t be very long lasting because this kind of film is relatively easy to disrupt.
Sensory Styling
Suprisingly, her Rockin’ Ringlets and Gelebration spray are based on flax seed extract which we have not seen used in styling before. This ingredient will not give long lasting hold but it could provide a very different feel and texture to the hair.
The Beauty Brains bottom line
If you’re a curly queen and you’re haven’t had luck with mass brands and salon products, you might give Jessicurl a try. While there’s no breakthrough technology here, these products could deliver a different look and feel for your curly hair. Based on our review of their ingredients and the benefits they claim, we’d say this is worth a shot.
What do YOU think? Have you tried Jessicurl? Leave a comment and share your curliousity with the rest of the Beauty Brains community.