Here is the second batch of tips on how you can further improve your SEO.

• Build a sitemap page. Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together.
• Don’t forget the technical stuff. There is a lot happening technically in the background that can cause problems with the way the search engines see your site. For example, if you use a cheap web hosting company, you might be bundled on to the same web server as a pornographic site that Google really doesn’t like—guilt by association. Also, does your website use techniques that search engines don’t like, like certain types of redirection? If in doubt, ask your web design company.
• Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.
• Tell search engines where you are. You can do this by submitting your site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps. Google, Yahoo and Microsoft all have a facility to submit a list of all the pages in your site.
• Remember that content is king. Building great content and keeping it up to date is the key to SEO; search engines love sites like blogs, which are highly topical and regularly refreshed. But always remember to put your visitors first—at the end of the day, even a site that ranks well and gets lots of traffic is no good if the visitors don’t like what they see.

Share This