(businessandblogging.com) As I was browsing through my morning reading, I came upon this article from Candice Choi at the San Francisco Chronicle. The article describes how blogging is starting to have a major impact on the food manufacturing industry.
Apparently blogs are springing up that are dedicated to reviewing specific food products. A review on one of these food blogs can really boost sales for a new food product.
The phrase that really caught my eye in the article was this quote from Tanya Taylor (the owner of food review site, IateApie):
“The only thing that’s worse than a bad review is no review.”
I think that comment expresses the situation in a nutshell.
At Business and Blogging we have been explaining how blogs can affect your business for quite a while now. This article is just another example of how large a role that blogs really do play in today’s marketplace.
Liz recently explained how a blog can highlight the blogger’s expertise. It’s important to remember that the principle of using a blog to exhibit authority applies not only to business bloggers, but also to business customers.
If blogs aren’t impacting sales in your particular industry right now, exactly how long will it be before they do?
My guess is: not very long.
No matter what size your business, I’d urge you to develop a business strategy that includes the blogosphere.
Tags: Food Reviews, reviews on blogs, blog reviews, blogs and sales
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