The end of 2007 is nigh and we geeks are casting our eyes to the future to figure out what mobile goodness might be coming our way in 2008. You should take these with a grain of salt as we can never be certain about such things but here are my mobile tech predictions for 2008. Read on if you want to get my take on what next year might bring with phones, MP3 players, notebooks, UMPCs, and Tablet PCs.
UPDATE: I should have mentioned the Google Android under the smartphone predictions so I've added it now.
Smartphones. Apple reinvented the smartphone market in 2007
and will continue to steal market share from the big guys, Windows
Mobile and Symbian. We should see an iPhone with 3G added in 2008
which will start grabbing the geeks who have held off so far. The
rumors are that Apple will be announcing the sale of the 5 millionth
iPhone early next year and while that may be a bit inflated there is no
doubt that Cupertino has brought smartphone technology to the
mainstream consumer who never cared for it before. Expect Apple to
continue to ride the wave of the iPhone as international sales ramp up
and US sales continue into 2008. HTC will continue to be the prolific producer of innovative Windows Mobile smartphones and PDAs and since they have already begun a mainstream marketing campaign in the US late this year we should start seeing their devices appear in the hands of the non-geek mainstream next year. This will have the biggest impact in the Windows Mobile space than any other factor in 2008. Next year will see the first handsets released by HTC and others running the Google Android OS. This will make a big splash in the news but not really have an impact on the mainstream. Geeks will snap them up but no one else will.
Music players. Apple will continue to dominate the portable
music player stage with iPods continuing to be sold right and left.
The iPod Touch will become a huge seller in 2008 as mainstream
consumers get exposed to TV ads worldwide. Apple will start to get
competition from deals for DRM-less music that will be rolled out by
big record labels. The only serious competition to the iPod is the
electronic music download that you own, i. e. without DRM. Because of
this competition we may see Apple do something major in this area if
they have enough clout to hit the big labels over the head in 2008.
Zunes will continue to enjoy good sales as the subscription plan gets
more traction in the marketplace.
Notebook computers. Next year will be the year of Linux as
Dell, Lenovo and others begin shipping Linux as a preconfigured
option. The Asus EEE PC and the OLPC have shown the OEMs how consumers
are willing to give up some horsepower for a notebook that runs Linux
and that can be had for less than some smartphones. This will continue
and we should see some other OEMs enter into this mainstream market
segment. If we see some major advertising in this area it will explode
in 2008. Apple should introduce a 13-inch MacBook Pro early next year
but I don't think that alone will create big sales for them. The
sub-notebook needs to have some extra technology to create buzz but I
think it will just be the 15-inch MBP shrunk to 13 inches. Notebook
sales will continue at a higher pace than desktops as consumers vote
with their wallets that they want plug and play. Major OEMs like Dell
and HP will continue to introduce notebooks aimed at consumers and
prices will continue to drop dramatically. Now that Lenovo is done
with their transition from IBM with the ThinkPad we will see some
strides from them in the consumer space. Notebooks will be the biggest
sales sector in the PC market in 2008 easily.
UMPCs. This will continue to be a very unclear genre in
2008. The term has been applied to everything from the Vista-running
Origami class devices to Linux notebooks and PDAs and that confusion
will continue to keep the OEMs from focusing on a clear ultra-mobile
PC. In the Origami camp I expect we will continue to see devices that
are considerable smaller than the 7-inch original reference design and
this will prevent mainstream adoption as these devices will virtually
all have keyboards that are too small to be genuinely useful. We can
expect to see more devices emerge with sub-5-inch displays that strive
for ultra-portability but still are not pocketable, something that
mainstream consumers will likely expect. We'll start to see Intel MIDs
appear that will be cheaper and more battery-friendly than current
devices which will be a welcome addition. Dell's addition of a
capacitive digitizer such as that found in the iPhone could have a big
impact in the UMPC space if OEMs start producing UMPCs with multi-touch
ability. That could be a game changer in the UMPC space and will be great
to see if that happens in 2008. Otherwise UMPCs running Windows will
continue to be the fodder for geeks and mainstream consumers will stay
away in the same numbers they stayed away in 2007. We may see a major
OEM introduce a device in 2008 with a new usage technology that shakes
up this genre. No, it won't be Apple with a Newton device. I hope I
am wrong about this but I do not believe Apple will introduce a
mini-Tablet as has been rumored recently. I believe that Apple is
already spread too thin with their current varied product line and a
new device like a Tablet would stretch them to the breaking point. If
they did introduce something like this it would really knock the genre
for a loop. Solid state disks (SSDs) will continue to appear in mobile PCs and will have a tremendous impact on battery life and performance but will remain too expensive to appeal to mainstream consumers as the devices that contain them will be too expensive.
Tablet PCs. Dell's introduction of the XT Tablet PC with the
capacitive digitizer is the first innovation we've seen in this arena
in a long time and unless they come up with a totally new use for that
technology it might not make a splash at all. Other OEMs will not
follow suit unless they have a compelling reason to do so and I can't
envision what that usage might be so I don't expect that to happen in
2008. I expect next year to be more of the same in this space with the
exception that some of the major Tablet makers will start trying to
sell them to consumers for the first time. This could be a very good
thing as to date all Tablet PCs have been pretty much aimed at the
enterprise but if consumers are targeted we could see sales ramp up.
The convertible form factor with keyboards and swivel screens will
continue to be the norm for Tablet PCs with fewer pure slates produced.
So there you have my predictions for mobile tech in 2008 in the major areas of interest. Unfortunately we will not see any new battery technology go into production so the hardware will continue to be performance throttled to get battery life where consumers need it to be. It will be an interesting year as no one can predict the impact that Linux will have in the portable computing space, something I believe will have a tremendous impact as consumers realize they can do almost everything they do on a computer now on a Linux-based ultra-portable that costs less than $500.
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