Does your Mom blog?
If she’s one of a growing number of women who use the Internet to reach out to others, then she probably does.
Just in time for Mother’s Day, Mom blogs are in the news again. I found this link (via An Island Life) to a Today Show interview with the popular blogger, Dooce.
Not only are Mommy bloggers joining television talk shows, right along with other celebrities, but the business world is starting to take notice of them too.
One of the most notable statements in the video is in the panel discussion that precedes the Dooce interview. During the discussion, Mir Kamin of Woulda Coulda Shoulda reveals that she earns 10% more as a blogger than she did as a software engineer.
Edited to add: Mir stopped by to clarify the comment shown on the video. Mir’s statement was based on her software engineer earnings of ten years ago. Also, her income does not come solely from blogging, but from a combination of blogging and freelance writing. (Thanks for the clarifications, Mir!)
Mir’s statement is indicative of a trend and many companies are recognizing the powerful influence that popular mommy blogs wield. As a result they are starting to develop marketing programs specifically for them.
And why would a company not want to reach mom blogs? Many of the successful blogs have thousands and even tens of thousands of daily readers.
NJ.com, reports on a social event, “Camp Baby,” designed specifically for Mommy bloggers by Johnson & Johnson.
Johnson & Johnson is just one of a growing number of companies trying to leverage the influence of the blogosphere.
We’ve posted here at Business and Blogging on the power of blog reviews and reaching bloggers before.
In fact, according to a study quoted on the internet retailer blog, 74% of consumers indicated that they were influenced by online information about products, including information found on blogs.
What about your business?
Do you recognize the power of blogs and understand how to reach out to bloggers? Do you know which segment of the blogosphere is the best fit for your company and your products?
Why not?
Image Source: Usage purchased by Laura Spencer from stockxpert.com
Tags: Mother’s Day, mom blogs, blog influence, blog events, Camp Baby, Johnson & Johnson, Blog Reviews, Dooce, Mir Kamin
Share This
