Readers: 38 | Updated: 2008

Why Writing A Bad Review Is Sometimes A Good Idea

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You probably saw and read my review of Blogging to the Bank 3.0 by Rob Benwell from just over a week ago. That post sparked quite a bit of discussion, with 106 comments so far as I type this.

Many of the comments were the usual, asking questions about the product or thanking me for the article, but there were also a few strongly worded criticisms of the book and the author, as well as some positive words about the book from Rob’s supporters and replies from the man himself.

I’ve been writing product reviews to this blog for a long time. In fact the very first ever attempt to make money from Entrepreneurs-Journey was selling an affiliate product back in 2005 with a review post that unfortunately didn’t do to well, although this blog didn’t really have a huge audience back then.

Over the years I’ve made thousands of dollars thanks to product reviews on this blog, with some help from my email newsletter to send traffic to the reviews. I’ve refined and expanded my review writing formula but one thing has always been clear to me - a review that is purely positive is not as effective as a review that points out good and bad points.

Most Internet Marketing Reviews Are Sales Pitches

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