Initially called Air Korea, Korean Air’s budget affiliate has been rebranded as Jin Air. There seemed to be a lot of thinking that came into coming up with this name. First, Jin Air supposedly has the same pronunciation as the Chinese character meaning “truth” and “sincerity”.
Pursuing “freshness” and “pragmatism,” the budget airline showed unconventionality in many aspects
The crew will be wearing jeans and t-shirts, and will be called “Jini” ― pilots will be called “Jini pilot,” flight attendants, “Jini flying mate,” and ground crew, “Jini ground staff.” Cool eh? And the best is, according to the report, flights will cost on average 80% of usual Korean Air flights.
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