Readers: 6 | Updated: 2008

T is for Twitter, which turned blogging small [Once You're Lucky, Twice You're Good]

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Twitter, the 140-characters at a time blogging service, was shaped by its founder's dry, understated sense of humor. The company, not to mention the service, seems to be a sort of Silicon Valley inside joke that, improbably, Ev Williams and his fellow Twitterers have managed to play on the rest of the world. For this, Sarah Lacy labels Williams a "nontrepreneur." Fittingly, Sarah Lacy gave his microcompany got a mere four pages in her new book, Once You're Lucky, Twice You're Good:


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