Buddy Media has for some time been acting as a multi-faceted guide to businesses in an online setting that increasingly calls for investment in social integration and social marketing. The company has done everything from managing fairly common-seeming advertising campaigns to developing social applications. Today it unveiled a service called BuddyBrain for “app-vertisers” to more closely observe and manage intel emerging from campaigns conducted in the social realm.
BuddyBrain is segmented into four main quadrants: project center, intelligence center, reference tools, and social wire. A dashboard offering a view of information culled from each sector acts as a sort of welcome screen to one’s account. Naturally, active projects are shown with especial prominence on the page. And beneath the surface, data provided by most every component held within the application is elegantly presented. Details have been well attended to.
The company is issuing this command center as a kind of organizational utility. Better to grasp the workings of the social application space, observe media chatter, maintain focus on the ABCs of project development and execution. And also to, in the words of CEO Michael Lazerow, “entice more brands to make the leap into social advertising and to better service our existing clientele” by keeping to an order of accountability and results. Of course, any reasonable intimation of the marketing space will regard such attentions as crucial. The purpose of BuddyBrain is really to wrap several pieces into one streamlined setup.
In addition to its case-by-case, client-by-client analysis, Buddy Media says the utility’s analysis also makes evident some broad, industry-wide findings. The company provides as an example an aggregate reading of its own most popular “app-vertisement” campaigns:
140,000 installs within 30 days of the start of a campaign;
Those users interacting with said applications spend roughly 2 and 1/2 minutes with each, a time span clearly assessed to be far greater than banner ads and television spots;
85% of users returned for more time spent, and over half returned semi-regularly within 30 days of installation.
We spoke yesterday about media and business and its growing role in the social sphere online - and how various specialists are catering services to the branded world to better connect to citizens of the cloud. Buddy Media is no doubt striving to bring more parties to the table and for those parties present to engage at higher levels still. Its resume includes brands such as Anheuser Busch, Fox, HBO, Microsoft, and Facebook, and ad agencies OmnicomGroup, Universal McCann, JWT and WPP. And it seems safe to presume BuddyBrain, having availed users this palette of applications, will only catalyze growth further.
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