The slides below are from a presentation, What's Next in Marketing + Advertising, delivered last week by Paul Isakson. An absolutely brilliant synopsis of just how profoundly marketing has changed -- in light of shifts in product design, the huge influence of social media, the movement to content as currency, and the increased value placed on engagement and utility -- in a fairly short period of time. Pass it around. ... Paul is a Senior Strategic Planner at Minneapolis-based brand agency space150 and the "What's Next?" theme is from a monthly lunch they hold to exchange ideas and thoughts, to inspire insight. (via Only Dead Fish) 
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It is an ultra rare phenomenon to use one advertising music by two different international brands.However, this is indeed true with Moto and iPod. It's an unintentional discovery today that the theme ...
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09-02
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Im no expertthe comment section here at FSR has proven that time and time againbut I would be willing to go out on a limb and say that the folks over at Lionsgate, the studio currently distributing Tr...
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03-15
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1181*769 We may end up with a living in the sea if globe continues getting warmer and warmer.please check 'http://www.greenpeace.org/china/zh/' to know more about it. GREEN PEACE Ad (special media)Str...
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04-19
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"We are going to make some history together today". Said Steve Jobs, CEO of Apple in a casual and slightly mischievous tone in the press confress of Macworld on Jan 9, 2007. iPhone, a product that has...
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04-19
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At present, with rapid development of online advertising agency industry, the Matthew Effect is occurring which is characterized by an inclination of one’s accomplishments and reputation to snowball. ...
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06-17
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There have been a number of articles recently about the challenges big social networking sites have faced in monetizing their audiences. I think that there are two issues going on here:1. the type of ...
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05-25
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At the end of 2007, a person in charge of the advertising department in Mengniu went to All Yes, an online advertising agency, to negotiate their cooperation in 2008, and hoped to launch ads in severa...
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03-19
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I just came across this article on Squidoo about making money through affiliate marketing. It has some interesting ideas and pointers. And, I’d like to summarise what the author recommended:1) Choose ...
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03-04
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Published:March 3, 2008Author:John QuelchEditor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is ...
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03-14
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Published:March 13, 2008Paper Released:February 2008Authors:Craig J. Chapman and Thomas J. SteenburghExecutive Summary:Earnings management behavior may be divided into two categories: 1) the opportuni...
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