Elanso

Yes, I know it’s later, I had an excuse! I was away in Barcelona with no web access ;)

The hottest video over the last week isn’t really for a product but I’d thought I’d include it to illustrate a few things. It’s a 53 second video from a Sex Health Guru (a site with nothing on it a the moment), brought to YouTube by Illumistream, an ‘expert’ video site which concentrates on health and medical videos, a content collator for advertisers and publishers. They send all their videos to YouTube where they employ great keyword management to capture attention. So this video is pretty dry and sensible, with an very high level overview of how not to hurt your back during sex - but the keywords, most of which have little to do with the actual content, attract the search audience. They watch, stay around long enough to see there is no actual sex involved in the video but long enough to register a view. Eventually it becomes popular enough to be self-sustaining. As a strategy to get views, it’s a good one, just slightly devious - but I’ve seen brands use it. The same company/sex guru has quite a few in the charts, so it’s a successful tactic in the short term. In the long term, it’s effectiveness may reduce as people recognise the source.

There’s nothing else product related in the list this week, again. After a great start to the year it’s all gone downhill. One other minor thing to note - a small change to the YouTube Logo to support Earth Day

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