Readers: 6 | Updated: 03-25

Google AdWords Officially Launches Demographic Bidding? Maybe Not

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On Friday, Google announced they launched demographic bidding to every advertiser in the AdWords program. In short, demographic bidding allows advertisers to show their ads to specific age groups and genders. They did a beta launch of this earlier this year, where they dropped using comScore data for their own.

The problem is, I, as an AdWords advertiser, cannot trigger the "modify bids" for the "demographics" section under the "advanced options" of the "edit campaign" screen. Yes, I tried multiple campaigns and followed the step by step instructions exactly. I am, however, still able to use the comScore demographic targeting feature, which is different from the demographic bidding feature.

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