(http://www.businessandblogging.com/) Web 2.0 has created a new business environment, and along with that new business environment have come some new jobs.
The Web 2.0 jobs are jobs that didn’t exist ten, or even five (in some cases), years ago. They are jobs that may not exist, at least in the exact same form that they are in today, in five, or ten years. Web 2.0 jobs are unique to the online challenges that businesses face today.
What are the Web 2.0 jobs? We’ve already talked about some of them here at Business and Blogging, but let’s take a closer look:
- Online Reputation Manager. We’ve already had an interview with an online reputation manager at Business and Blogging. A person in this job is responsible for monitoring, and perhaps repairing, the online buzz about companies and individuals. Most companies are starting to realize that, with the power of blogs and other online forms of communication, a rumor can spread in an instant. A great illustration of online reputation management can be found in this post at Search Engine Guide from Jennifer Laycock.
- Community Manager. A community manager (this position has several different names) is responsible for engaging the online community on behalf of a company or organization. Someone with this job would likely open social media accounts in order to interact with a company’s clients and potential clients. They may even start a community for the business. To learn more about this Web 2.0 career, visit this post from Jeremiah Owyang at the Web Strategy by Jeremiah blog.
- Blog Consultant. Blog consultants come in many types and flavors. Generally speaking, a blog consultant will analyze your blog and provide suggestions to help you improve it. They may look at the design, content, or your blog strategy. Once they have made a suggestion, they may carry it out themselves, or recommend someone else who can do the work.
- Search Engine Marketer. This is another position that goes by several titles. A search engine marketer is someone who optimizes search engine strategies in order to market a product or service. I didn’t realize it, but in researching this story I learned that search engine marketers have their own professional nonprofit organization, SEMPO.
- Web Content Writer. A web content writer may create articles for websites, ghostwrite business blog posts, or create copy for some of the other Web 2.0 specialists. The online demand for copy has grown so great that an entire industry has sprung up to support it.
That’s my wrap-up of jobs that have been created by the Web 2.0 environment.
Have I missed any Web 2.0 jobs? Have I described your job?
