Singapore, 29 April 2008 – World’s first concept business café, Geek Terminal, joins hands with global leader in networking, Cisco; kicking-off the café’s massive branding overhaul to spotlight its growing fan base of top senior executives and corporate business travelers. Through this collaboration, Cisco’s state-of-the-art Unified Communications System pioneers the creation of a secure network access and a robust, high-speed wireless infrastructure to enable the CBD cyber lounge a media-rich communications experience and easy-to-use teleconferencing. First in Series of “Hardware” and “Software” Upgrades at Geek Terminal to Indulge the Upwardly Mobile Business Community. Melding Form & Functionality, Geek Terminal’s New Interior combines Cisco’s Unified Communication Systems (TM) as key Design Feature whilst Empowering Work Users in a Luxury Space Away from the Office
Wireless access points will be available throughout Geek Terminal to add a twist to mobility. Say goodbye to power points, multi plugs, and untidy coils of connecting wires. With wireless access points, connectivity will be convenient, hassle-free, and very, very tidy.
Said Mr Christopher Lee, CEO of Geek Terminal Pte Ltd, “Our re-branding will involve a rapid fire series of upgrades to transform the Geek Terminal space into a congenial space for enterprise and networking. Cisco’s secure network access underscores the core and anchors the very ‘heart’ of Geek Terminal’s brand repositioning efforts by bringing enterprise communities together via real time communication.”
One of the outstanding highlights of the rebranding campaign is to reintroduce gadgets and high-tech business appliances as part of the interior fixtures and fittings within the lounge. Apart from being merely tool applications to deliver customized business communication solutions, aesthetics and form will be a precondition for the new devices installed. Cisco’s Unified Communication Systems are tastefully melded into the stylish acrylic casing of cool blue that adorns the café interior as a signature wall piece to the décor.
“We are delighted to be working with a forward-looking organization like Geek Terminal who shares our vision of enabling workspace everywhere, helping to provide its customers with secure connectivity while on the road,” said Tom Cheong, Managing Director for Cisco Singapore. “An integral part of Geek Terminal’s transformation, Cisco’s networking solutions is the platform which will help enable Geek Terminal to position itself as an alternative business venue by providing the necessary collaboration tools for business productivity.”
At the end of the “transformation”, users at Geek Terminal will be able to use the upgraded facilities and services as part of their business dealings on-the-go; while enjoying a peace of mind of protection and security that most wi-fi cafes are not currently able to provide.
About Cisco
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco products are supplied in Singapore by Cisco Systems International, BV.
About Geek Terminal
Geek Terminal is Singapore’s premier executive lounge and business office for the corporate executive. Geek Terminal links and empowers like-minded professionals to connect to new business services.
Built specifically for business travellers and mobile business executives looking for a place to meet, Geek Terminal serves great coffee and food and offers full access to state-of-the-art business centre facilities for executives to work and communicate while away from the office.
Geek Terminal is strategically located in the Business District of Singapore and serves breakfast, lunch, tea and dinner from 7.30 am till 10 pm on weekdays and from 9 am till 6 pm on Saturdays (closed on Sundays and public holidays).
For more information, visit www.geekterminal.com.
Issued on behalf Geek Terminal
By Kaiiten Communications Pte Ltd
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