-- Verizon and Screenvision to poll moviegoers: Verizon Wireless (NYSE: VZ) said today its creating a text message program that asks moviegoers questions on the screen before the movie starts. Verizon will conduct the polls in partnership with Screenvision, a cinema advertising company. Verizon will ask people in teh audience about their music preferences. They'll have the option of replying via text message, and results will be displayed on the screen in a bar chart. The program is expected to launch this month in 10 months and during 3,500 show times. There will also be commercials with one showcasing Verizon's V Cast Song ID service, and another one—directed by Spike Lee—that will feature artists Chris Cornell and Timbaland. The locations include: New York, LA, Chicago, Philadelphia, Dallas, Boston, Atlanta, Washington, D.C., Houston and Detroit. Release.
-- Ad Age goes mobile: Advertising Age, the magazine found at AdAge.com, said its content is now viewable and ad-supported on mobile phones with the help of Quattro Wireless. The mobile platform will include Latest News, AdAge Digital and MediaWorks updates, CMO Strategy, various blogs, video offerings, and event updates. Quattro's technology reformats the site's content for mobile, and creates banner opportunities and sponsorships for advertisers. Yahoo (NSDQ: YHOO) will sponsored the site's re-launch in May.
-- AT&T (NYSE: T) bundles home internet with wireless: AT&T launched AT&T Net Reach today, which bundles together home Internet access with its LaptopConnect service uses AT&T's 3G and Edge wireless networks and free access to more than 17,000 Wi-Fi hot spots nationwide, including roughly 7,000 Starbucks locations. AT&T Net Reach start at $80 a month and is available to new and existing residential and small business customers who subscribe to AT&T High Speed Internet and AT&T LaptopConnect services. Customers can also combine the offer with their wireless phone service. Release.
-- T-Mobile adds unlimited calling: Today, T-Mobile added unlimited calling to its family plan. Earlier this year, the top four carriers all started offering variations of an unlimited calling plan. Continuing on that theme, T-Mobile USA said now it's offering an unlimited nationwide calling and unlimited nationwide text, picture and instant messaging for $50 a month. The first line costs $100 a month, and a maximum of four lines can be added to the plan.
