Readers: 8 | Updated: 04-19

Google Poised To Become Top UK Marketing Vehicle, New Report Shows Breakdown Of UK Search Spend

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In its Q1 earnings report yesterday, Google announced that UK revenues were $803 million (£407 million), which was part of overall revenues from outside the US of $2.65 billion or 51% of Q1 total revenues for Google.

These figures prompted an item on a BBC blog to project that Google would overtake the UK's "biggest commercial television business" ITV, which reportedly had revenues in 2007 of roughly £1.5 billion ($2.99 billion). If Google maintains its current pace in the UK it would make just over $3.2 billion (£1.6 billion) this year under current exchange rates.

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