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Online Advertising to Grow 28.5% in 2008 [brandcurve.com]

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Earlier this week, I published a post about word of mouth marketing projections for 2008, and I thought I’d follow up on that with a post about online advertising projections for 2008.

According to eMarketer, online advertising is expected to grow by 28.5% in 2008 up from 26.8% in 2007. Additionally, spending on paid search advertising is expected to grow by 27.5% in 2008 up from 26.8% in 2007.

Take a look at the table below from eMarketer that outlines their predictions about online advertising spending by format from 2006-2011.

I think one of the most interesting parts of these projections is the expectation that online ad spending growth will peak in 2008. Am I reading the table wrong? Could that be accurate? While I definitely think companies should shift online marketing budgets from advertising to social media and viral marketing initiatives, I can’t imagine that online advertising spending growth will peak this year.

What do you think about these predictions?

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