 According to reports from CNNMoney.com, Coca-Cola is launching a fitness program through a 2-year agreement with on-demand fitness network Exercise TV.
Seeing as how soda is terrible for you (even though, yes, we all drink it from time to time), this sounds like a good move for the soft drink company. Here’s what I think:
Will a branded fitness show make people want Coke more? Breaking a sweat and busting your buns for 60 minutes in front of the Coke logo has to do something to your break. You’ll start to associate the soda with refreshment because that’s all you’ll want after your workout…
It looks like they’re getting all concerned about our health, but is it just a savvy marketing ploy? If it is, I have to be impressed. It’s clever.
What do you think? Selfless gesture or selfish ploy?
Tags: womens health, woman, health, coca-cola, coke, fitness program, marketing
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