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Can this business relationship be saved? [Small Business Boomers]

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Like other baby boomers in business, I talk to people in the same profession.  A doctor told me about this dilemma and asked for my advice:

A  patient who is a travel agent had been coming to this doctor’s office for several months.  When  he asked how she was doing, she occasionally bemoaned the fact that her travel agency was not doing well.

The other day, he casually mentioned he was taking a cruise with his family and th at he had booked it online to save money.  The patient was very upset and asked, “Why didn’t you book it with me?!”  Even though he apologized profusely, she stormed out of the office.

Should he try to get out of the booking and re-book with her?   Is there any way he can get her back as a patient, or is she gone forever?  What advice would you give him?

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