Hopefully you have a good analytics tool installed on your site. You should be able see how many unique visitors you have each day and how many pageviews.
The word "hits" can be very misleading and confusing. Hits - this simply refers to the number of 'elements' loaded on your site. If one page has five images in it, viewing that page once adds 6 hits (one page + five images). This IS NOT a good measurement.
Impressions - the number of times all the pages on your site are seen (also simply called pageviews). Impressions are sometimes referred to as 'hits' which can cause confusion.
I always recommend people look at UNIQUE VISITORS. A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.
A page view (PV) or page impression is a request to load a single page of an Internet site. On the World Wide Web a page request would result from a web surfer clicking on a link on another HTML page pointing to the page in question.
The science of tracking Internet usage is still far from perfect.
Marketers rely heavily on comScore and the other major Web-measurement company,
Nielsen Online, when trying to decide how to spend their online ad dollars.
Never lie about your traffic, unique visits and pageviews -
it can be estiamted by some sites like Website Outlook.
Derrick Sorles and Michael Snell - We Help "Pull" New Business To You!
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