The other day, I came across a black hat SEO technique that lets webmasters increase their page rank almost instantaneously. A good chunk of the webmasters know about this, but theres a big group of those who dont know anything. Let me explain. One driving factor of SEO is link building, and we all know that getting links from high PR websites is key. The way fake PR works is simple: If you visit page X with PR 2, typically, a PR checker will show PR2 (for e.g. PageRank bar on a Google tool bar)