Old and New Logos - A Retrospective in Pictures [Brandcurve - branding and marketing], Legal Document Translation, Patent Document Translation, Business Document Translation, Technical Document Translation, Academic Document Translation,

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Readers: 43 | Updated: 04-22

Old and New Logos - A Retrospective in Pictures [Brandcurve - branding and marketing]

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eBaum’s World is known for its humerous content, but today I found something that branding people will love! It’s an image gallery of 20 brand logos showing the old logo design and the new logo design in a retrospective of logos from the past and present.

It’s interesting to look at some of these “past and present” logos next to each other. Some really stand out as marked improvements - more modern and Web 2.0-ish, while others don’t seem to make much sense at all.

Here are several logo redesigns that I like (old logos are on the left and new logos are on the right):

And here is one I don’t like (actually, I don’t like the old or new logo for Animal Planet):

What do you think of these logo redesigns? What do you like or dislike about them?

Image Source: eBaum’s World

Tags: Animal Planet logo, Apple logo, brand icon, brand-identity, Branding, eBaum's World, FedEx logo, logo redesign, logo-design, Safeway logo, USPS logo

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