Color psychology is concerned with the effects of color on mood, emotion, behavior.
Colors are not only used for decorations or adding beauty to an object, but they can be used to determine personality traits to affect people’s mood and to effect on other people around you. Each colour is connected to various areas of our body and will affect us differently emotionally, physically, mentally, and spiritually.
Below is a list of colors analyzed by their psychological effects:
- Red
Associated with: Danger, passion, energy, warmth, adventure and optimism.
Physical: increase blood pressure, increases respiratory rate, aids digestion, increases strength
The most emotionally intense color,it is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.
- Blue
Associated with: serenity, peace, sadness, loyalty, sincerity, justice
Physical: lowers blood pressure, slows respiratory rate, cooling and relaxing
The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms. (more…)