You knew that, but it’s time we told you again. Death, disease, poverty that defies definition. It’s an old storyline. Sure, sometimes we need to be reminded how bleak things are, but at times, I find myself screaming at such a story: “SO WHAT DO WE DO ABOUT THIS?”
Like today, though it really wasn’t about Africa.
Editor & Publisher added up circulation losses at newspapers across the country, finding, without much surprise, things are bad.
In just four years the top newspapers in the U.S. have collectively lost about 1.4 million copies in daily circulation, E&P has found. But since the reported numbers come out every six months, the overall decline for individual papers may not hit home for many. Each fall off is usually in the low- to mid-single digits — but it sure adds up.
Fair enough. Good to know. So what do we do about it? I have a few thoughts.
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Make this everyone’s issue.
I didn’t think much about the business side of newspapers in college. I hated it. That’s what business managers were for. But the business has changed, and now we all need to get in on the discussion. It’s not up to publishers, editors, Sam Zell or Standford to save us.
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Figure out what we’re doing right. Do more of it.
E&P leaves a big chunk out of this story. Hint: It starts with www. Much as we’ve lost in paper, we’ve gained in web audience. More, even. I’m not Polly Anna-ish about this, but we do need to understand where we can grow and make the most of it.
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When in doubt, think small.
Quit your bitching and fix something, anything. Make your life easier. Stop worrying about macroeconomic trends forecasting an impending downturn in the likelihood of further streamlining in corporate structure. Go gather some data and graph it on Swivel. Shoot some video of how said data effects people’s lives and upload it to YouTube/Brightcove/Blip.tv. Publish it using an open-source CMS.
Look, the business model went and changed. The print edition isn’t what it used to be, I get it. But it’s time to stop whining and start building something worthy of all the nostalgia we keep throwing at ink on paper.
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