Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development.
Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong reputation signals for factors such as PageRank that determine how highly a site is ranked. Anchor text from links play a big part in what search engines think a site is about. And, of course, links can bring substantial visitor traffic to a site as well. It's difficult to get search engines to crawl pages that have no external links (much less get search engines to index and rank those pages well). Savvy link builders can help sites get relevant, authoritative links with descriptive anchor text that boost visitor traffic as well as search engine rankings.
Below is a brief synopsis of what the link builders had to say, but there are lots of great details in the post, so click over for in depth explanations and examples.
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